Senior Partner Lifecycle Marketing Specialist

Responsibilities

Execute partner lifecycle marketing programs that support partner recruitment, onboarding, activation, engagement, retention, and growth.

Develop and manage partner nurture campaigns, email communications, newsletters, and targeted engagement programs.

Support partner onboarding initiatives designed to accelerate time-to-first-opportunity and time-to-first-sale.

Drive participation in partner training, certifications, incentives, MDF programs, co-marketing activities, and partner events.

Partner with Channel Sales, Partner Enablement, and Marketing teams to identify lifecycle milestones and engagement opportunities.

Segment partner audiences based on partner type, performance, engagement, geography, and business objectives.

Coordinate campaign execution through marketing automation, CRM, and partner management platforms.

Track, analyze, and report on key lifecycle metrics including engagement, activation, program adoption, pipeline contribution, and revenue impact.

Identify optimization opportunities based on performance data and implement improvements to partner journeys and campaigns.

Support partner-facing webinars, virtual events, workshops, and enablement programs.

Maintain campaign documentation, reporting, and operational processes to ensure program scalability and effectiveness.

Who You Are​

Experience executing multi-channel marketing campaigns and nurture programs.

Experience working with marketing automation and CRM platforms.

Strong project management, communication, and organizational skills.

Demonstrated ability to analyze campaign performance and make data-driven recommendations.

Proficiency with Microsoft Office and marketing reporting tools.

Minimum Qualifications

Bachelor's degree in marketing, Business, Communications, or a related discipline.

2-5 years of experience in B2B marketing, lifecycle marketing, partner marketing, channel marketing, demand generation, or a related field.

Preferred Qualifications

Experience supporting channel, reseller, MSP, MSSP, distributor, alliance, or strategic partner programs.

Experience working in a cybersecurity, SaaS, cloud, or enterprise technology environment.

Familiarity with Partner Relationship Management (PRM) platforms.

Understanding of partner-sourced, partner-influenced, and co-sell pipeline metrics.

Experience supporting partner events, webinars, and enablement programs.

Knowledge of account-based marketing (ABM) and partner marketing best practices.

Experience collaborating with sales, channel, and revenue operations teams.

Certifications in marketing automation, CRM platforms, or digital marketing disciplines are a plus.

On-Camera Policy

To support a fair, transparent, and engaging interview experience, candidates interviewing remotely are expected to be on camera during all video interviews.

Being on camera fosters authentic connection, improves communication, and allows for full engagement from both candidates and interviewers.

We understand that technical, bandwidth, or location-related challenges may occasionally prevent video use. If this applies, candidates are required to notify us in advance so we can explore appropriate accommodations.

About Arctic Wolf

At Arctic Wolf, we foster a collaborative and inclusive work environment that thrives on diversity of thought, background, and culture. This is reflected in our multiple awards, including Top Workplace USA (2021-2025), Best Places to Work – USA (2021-2025), Great Place to Work – Canada (2021-2024), Great Place to Work – UK (2024-2026), and Kununu Top Company – Germany (2024-2026). Our commitment to bold growth and shaping the future of security operations is matched by our dedication to customer satisfaction, with over 10,000 customers worldwide and more than 2,000 channel partners globally. As we continue to expand globally and enhance our technology, Arctic Wolf remains the most trusted name in the industry.

Our Values

Arctic Wolf recognizes that success comes from delighting our customers, so we work together to ensure that happens every day. We believe in diversity and inclusion, and truly value the unique qualities and unique perspectives all employees bring to the organization. And we appreciate that—by protecting people’s and organizations’ sensitive data and seeking to end cyber risk— we get to work in an industry that is fundamental to the greater good.

We celebrate unique perspectives by creating a platform for all voices to be heard through our Pack Unity program. We encourage all employees to join or create a new alliance. See more about our Pack Unity here.

We also believe and practice corporate responsibility, and have recently joined the Pledge 1% Movement, ensuring that we continue to give back to our community. We know that through our mission to End Cyber Risk we will continue to engage and give back to our communities.

All wolves receive compelling compensation and benefits packages, including:

Equity for all employees

Flexible time off and paid volunteer days

401k match

Training and career development programs

Comprehensive private benefits plan including medical, mental health, dental, disability, life and AD&D, and value-added services

Robust Employee Assistance Program (EAP) with mental health services

Fertility support and paid parental leave

Arctic Wolf is an Equal Opportunity Employer and considers applicants for employment without regard to race, color, religion, sex, orientation, national origin, age, disability, genetics, or any other basis forbidden under federal, provincial, or local law. Arctic Wolf is committed to fostering a welcoming, accessible, respectful, and inclusive environment ensuring equal access and participation for people with disabilities. As such, we strive to make our entire experience as accessible as possible and provide accommodations as required for candidates and employees with disabilities and/or other specific needs where possible. Please let us know if you require any accommodation by emailing recruiting@arcticwolf.com. View our Hiring Page to learn more about our application process.

Security Requirements

Conducts duties and responsibilities in accordance with AWN’s Information Security policies, standards, processes, and controls to protect the confidentiality, integrity and availability of AWN business information (in accordance with our employee handbook and corporate policies).

Background checks are required for this position.

This position may require access to information protected under U.S. export control laws and regulations, including the Export Administration Regulations (“EAR”). Please note that, if applicable, an offer for employment will be conditioned on authorization to receive software or technology controlled under these U.S. export control laws and regulations.

The base salary range for this job family is 70,200 to 189,000 USD annually. This range reflects the base pay the company reasonably expects to offer for this position, aligned to the broader job family base pay structure. Actual base pay may vary based on skills, experience, and location, including job family level. In addition to base pay, Arctic Wolf offers variable incentive compensation, new hire equity grants, and a comprehensive benefits package.