PUMA

Senior Product Line Manager Sportstyle Apparel

Germany · Work style not stated · Full time

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About the role

Description from the employer’s posting. Check the employer’s page for the current version.

EmployerPUMA
LocationGermany
Work styleWork style not stated
Employment typeFull time
Employer posted5 Oct 2026

SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and to let our individual talent and experience shine. Applying for a job at PUMA is easy.

Simply click APPLY ONLINE and follow the steps to upload your application.

YOUR MISSION

Preparing market- and competitor studies on an international level as well as analyzing forecasts and sales analyses

Developing collection- and marketing strategies for the assigned product lines

Cooperate with Merchandising, Design and Development (PUMA Group Sourcing) to ensure that the final collection is reflecting market needs

Working closely with Business Unit, footwear, apparel and accessories teams to ensure concept and product coordination across all product segments

Show full description

Driving the product creation process based on the Go-to-Market (gtm) calendar

Presenting product strategy and product lines to international partner as well as key accounts

Planning, coordinating and final checking of the instore date/product flow

Checking the final Free on Board-prices considering given target margins

Constantly challenges the product costing and how costing affects the product quality, margin & net sales from design to phase to production release

Collaborate in planning the whole sell-in support (catalogue etc.)

Regularly market visits, fairs and supplier

YOUR TALENT

Preferably Bachelor/Master Degree in Fashion Management, Business Administration or Marketing

Minimum 6 years of international apparel experience in a similar position with a top tier international sports company or vertical apparel brands

Readiness to travel

Very good knowledge and passion for sportswear and consumer trends

Strong ability to work in a fast-paced environment dealing with complex processes at the same time

Team player mentality, high flexibility and open mindedness

Very strong analytical skills, overall business orientation

Very good verbal and written language skills in English

Deep knowledge of MS Office environment (Excel, Power Point, etc.)

Initiative, energy, passion, eye for details, confident and looking for daily challenges in an international environment

Experience in women’s apparel and a strong understanding of the female consumer would be a plus, while broader apparel experience is equally valued.

PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex,

gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at

PUMA and we do not tolerate any form of harassment or discrimination.

At PUMA, every application is reviewed by real people who are committed to fairness, transparency, and equal

opportunity - no matter your background, identity, or experience.To ensure our process stays true to these values, no automated systems or AI tools are used to make hiring decisions. Every decision is made by real people -with real judgment and accountability. We may use functions supported by Artificial Intelligence (AI) to carry out isolated organizational steps, such as scheduling interviews. These functions have no influence on decisions in the application process. We believe in creating spaces where everyone is welcome, celebrated, and empowered to contribute authentically. Because at PUMA, whoever wants to play, can play.

PUMA is a global sports brand creating footwear, apparel, and accessories that inspire athletes and everyday movers. The PUMA Group owns PUMA, Cobra Golf, and stichd, operates in 120+ countries, and has around 22,000

employees worldwide.

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