Continental

Senior Specialist - Channel Activation

Petaling Jaya, Selangor, Malaysia · On-site · Full-time

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About the role

Description from the employer’s posting. Check the employer’s page for the current version.

Channel Strategy & Activation Planning

Develop initiatives that strengthen customer and partner engagement across offline channels as per overall channel & brand strategy.
Develop activation calendars based on channel specific objectives and support to track PE Comm budget spends by brand, channel and segment for marketing function.
Roll-out new retail initiatives in the partner stores.

Channel activation & promotional execution

Plan, develop & execute seasonal and tactical promotions to boost sales, engagement and brand visibility.
Align promotional calendars with sales and marketing team priorities, ensuring consistency and impact.
Develop, manage & distribute channel-specific merchandise, giveaways, POSM & visibility initiatives.

Channel Insigts & Campaign performance management

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Establish campaign objectives, track KPIs and perform evaluation methodologies to measure effectiveness.
Use insights(participation rates, sales uplift, product mix & customer satisfaction) to refine future engagement and promotional strategies.
Develop channel activation performance dashboards for sales team use.

Sales Enablement & Cross functional Execution

Prepare communication toolkits & communication materials, ensuring consistency in brand & campaign execution.
Ensure timely communication of campaigns to channel partners & stakeholders.
Ensure frontline staff are equipped to deliver and amplify promotional initiatives while working closely with sales & relevant support functions to ensure seamless end-to-end campaign execution

Bachelor's Degree in any relevant discipline, preferably Business, Marketing, Engineering, or related fields.

All your information will be kept confidential according to EEO guidelines.

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