Senior Technical Consultant -Migration-Revenue Cloud/Marketing Cloud

RESPONSIBILITIES
● Execute Marketing Cloud Next platform configuration — building Email Studio sending domains, IP
configurations, Content Builder templates, Automation Studio programs, Journey Builder flows and
subscriber data extension schemas as specified in the Technical Architect's solution design.
● Execute subscriber data migration — running the full data migration lifecycle: data profiling,
transformation scripting, data extension population, suppression list loading, consent record migration
and bulk data load execution using ETL tools and Salesforce Bulk API.
● Develop AMPscript and SSJS personalisation — writing dynamic content personalisation scripts for
migrated email templates, recreating legacy segmentation logic, lookup functions and conditional content
rules in MCN native scripting.
● Configure Salesforce Data Cloud data streams — setting up data stream ingestion from source
systems, configuring DLO schemas, mapping fields to DMOs and validating data completeness per the
Data Cloud Architect's design.
● Migrate and rebuild Journey Builder flows — translating legacy marketing automation workflows,
drip campaigns and triggered sends into Journey Builder — recreating entry sources, decision splits, wait
steps, send activities and exit criteria.
● Build migration validation and reconciliation tooling — developing Apex batch utilities, LWC
dashboards and Salesforce Flow automations for subscriber count reconciliation, data extension record
validation and consent flag verification.
● Execute and manage dry run cycles — coordinating migration dry runs against SIT/UAT environments,
capturing reconciliation counts, logging validation failures and iterating until dry run success criteria are
met.
● Configure sender authentication and deliverability — implementing SPF, DKIM and DMARC DNS
records, private domain configuration, reply mail management and IP warm-up scheduling as directed by
the TA.

● Develop and execute unit and system integration tests — writing test scripts for migrated journeys,
data extensions and automations; executing SIT cycles; logging defects; retesting fixes against factory
quality thresholds.
● Support go-live cutover execution — following the cutover runbook: executing final subscriber data
loads, activating journeys, validating data extension record counts and confirming suppression lists are
active.
● Prepare technical handover documentation — producing configuration workbooks, data mapping
sheets, AMPscript library documentation and journey flow diagrams for client team handover post go-
live.
● Mentor Technical Consultants — reviewing TC deliverables for quality, explaining MCN platform
patterns, unblocking technical issues and providing feedback aligned to factory standards.
● Contribute to the factory accelerator library — after every wave, updating reusable MCN
configuration templates, AMPscript snippet libraries, data migration scripts and validation toolkits in the
shared accelerator repository.

CORE TECHNICAL SKILLS — MUST HAVE
● Marketing Cloud Next — Hands-On Configuration: Proven ability to configure Email Studio, Journey
Builder, Automation Studio, Content Builder and Contact Builder end-to-end, including sending domain
configuration, journey entry sources, decision splits and triggered sends.
● AMPscript & SSJS Development: Proficiency in AMPscript and SSJS for dynamic email personalisation
— lookup functions, conditional content, row sets, attribute rendering and legacy personalisation logic
recreation.
● Subscriber Data Migration Execution: Hands-on experience executing subscriber data migrations —
data extension population, bulk data loading via Import Wizard and API, suppression list management,
consent record migration and reconciliation validation at scale.
● Salesforce Data Cloud — Configuration: Working knowledge of Data Cloud data stream setup,
DLO/DMO schema configuration, field mapping and data ingestion validation.
● ETL Tools & Data Loading: Experience using at least one ETL tool (Informatica Cloud, Talend, Azure
Data Factory, MuleSoft) or scripted Bulk API / REST API approaches for subscriber data extraction,
transformation and loading.
● Apex & Platform Development: Ability to write Batch Apex, Schedulable classes, REST callout handlers
and Apex test classes for migration utility development, including subscriber reconciliation tools and
consent flag verification.
● Lightning Web Components & Salesforce Flow: Ability to build LWC migration dashboards, subscriber
count trackers and Salesforce Flow automations as internal factory tooling.
● CI/CD & Source Control: Comfortable working within Salesforce DX and Git-based workflows —
committing changes, following branching conventions, submitting PRs and using Gearset/Copado for
environment promotion.

PREFERRED SKILLS — GOOD TO HAVE
● Experience migrating from Eloqua, Marketo, HubSpot, Pardot or legacy SFMC Classic to Marketing Cloud
Next
● Knowledge of Marketing Cloud Intelligence (Datorama) for cross-channel reporting post-migration
● Experience with WhatsApp, Push, SMS or LINE channel configuration in Marketing Cloud Next

● Familiarity with Marketing Cloud REST and SOAP API for programmatic data operations and triggered
sends
● Understanding of IP warm-up strategy and email deliverability monitoring tools (250ok, Validity/Return
Path)
● Exposure to Agentforce journeys triggered from Data Cloud activation segments

EXPERIENCE REQUIREMENTS
● 5–8 years of Salesforce and marketing technology delivery experience
● 3+ years of hands-on Salesforce Marketing Cloud / Marketing Cloud Next configuration experience
● Experience executing at least 1 end-to-end Marketing Cloud migration or large implementation project as
a key delivery contributor
● Demonstrated hands-on experience with subscriber data migration — bulk loading, data extension setup,
consent migration and reconciliation validation
● Experience mentoring junior Technical Consultants on MCN configuration and data migration tasks

SALESFORCE & PLATFORM CERTIFICATIONS
● Required: Salesforce Marketing Cloud Email Specialist
● Required: Salesforce Marketing Cloud Administrator
● Required: Salesforce Administrator
● Preferred: Salesforce Marketing Cloud Consultant
● Preferred: Salesforce Data Cloud Consultant
● Preferred: Salesforce Platform Developer I

Unleash Your Potential

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