SEO Content Director

Reports to: Head of SEO

About the SEO Team

• 20+ strong SEO team based in London and Cornwall, UK
• We are a close-knit team who work hard but also have a lot of fun
• Although we have a hierarchy, we like to operate in an open and inclusive way

• No idea or question is a bad one - if you want to see change, then be the change, and if you want to make something happen, just say!

• The team is made up of SEO generalists, technical SEO experts, SEO content writers and Digital PR specialists
• We have great collaboration between our main London office and our satellite Cornwall office. Last year we went on a trip to Cornwall together - we surfed, walked and had fun.

• These trips aren’t mandatory, so if they’re not for you that’s ok too!

• We work with clients across automotive, luxury fashion, travel, charity, technology sectors and more!
• The DEI team at Artefact is led by two members of the SEO team - DEI is very important to us

Main Responsibilities

• Set and own the department’s SEO content strategy, standards and ways of working.
• Turn client objectives and search insights into commercially focused content strategies with clear, business-aligned success measures.
• Develop effective content strategies which align with the other SEO disciplines (tech and digital PR) to help our clients exceed their goals.
• Define best practice methodologies, sharing with the wider team and ensuring full integration with all Organic projects, with focus on GEO
• Challenge briefs and provide clear, evidence-based strategic recommendations.
• Work confidently with senior stakeholders.
• Support existing clients, new opportunities and pitches.
• Champion the agency’s content-planning process and standards.
• Work across several teams as the senior content-strategy specialist.

Skills and Experience

Essential

• At least five years’ SEO experience, including two+ years in a management role.
• Proven ability to develop commercially focused SEO content strategies and lead complex projects involving clients, internal teams and third parties.
• Strong knowledge of keyword research, content audits, gap analysis, briefing, production and optimisation, balancing search performance with audience, brand and conversion needs.
• Strong analytical skills and experience using a range of SEO tools to inform decisions, measure performance and demonstrate results.
• Excellent client-management and communication skills, with the ability to explain complex concepts and influence senior stakeholders.
• Experience managing, mentoring and developing team members while building a collaborative, accountable culture.
• Up-to-date knowledge of search developments and Google best practice, with excellent attention to detail and proficiency in Google Workspace.

Desirable

• Appreciation of UX best practice principles and how these should align with SEO recommendations
• Experience using seoClarity

Why You Should Join Us

• Client business obsession: constantly listening to clients, and then continuously testing, enhancing, and keeping up with clients’ changing challenges and needs
• Artefact is the place to be: come and build the future of marketing
• Progress: Every day offers new challenges and new opportunities to learn
• Culture: join the best team you could ever imagine
• Entrepreneurship: You will be joining a team of driven entrepreneurs. We won’t give up until we make a huge dent in this industry!