dentsu
SFMC Lead
India · Work style not stated · Full time
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About the role
Description from the employer’s posting. Check the employer’s page for the current version.
- Employerdentsu
- LocationIndia
- Work styleWork style not stated
- Employment typeFull time
- Employer posted
The purpose of this role is to provide technical guidance and suggest improvements in development processes. Develop required software features, achieving timely delivery in compliance with the performance and quality standards of the company.
Job Description:
Business Title
Technical Lead
Years of Experience
6+ Years
Must have skills :
1. SFMC expertise: more than 5 years of experience in leading SFMC implementations.
2. Understanding of how SFMC integrates with other platforms e.g., SFDC, Salesforce CRM, CRM, others.
3. Expertise and Experience in SQL (Oracle / SQL Server / PostgreSQL)
4. API Integrations – SOAP, REST
5. Strong Communication Skills
6. Problem Solving and Result Orientation
7. Excellent in Ampscript HTML, CSS.
Job Description
• Strong hands-on experience with Marketing Cloud.
• Knowledge of MC Connect (to CRM, DC, MCI, etc)
• Configure custom build advanced MC web forms (including utm settings, dynamic content, CRM lookup, CRM updates, etc)
• Advanced knowledge of AMPscript
• Understanding of and ability to write SSJS, JavaScript
• Practical knowledge of HTML, CSS, JavaScript
• Build & configure automations for data processing and data import, including data lookup and updates to CRM
• Build & configure customer Journeys
• Manage requests for complex journey optimizations
• Build and test advanced features included in customer journeys, web forms, data integrations
• Code review and testing (both SIT and UAT)
Show full description
Soft Skills:
• Engage with client to derive requirements and consult client on best practices
• Inspire and train client on the digital transformation and capabilities of the Salesforce CRM/Marketing Cloud/Data Cloud eco-system.
• Cooperate with client marketing managers on daily bases to support adoption
• Provides constant consultations and trainings for campaign managers.
Cross platform skills
• Overview of CRM data and understanding of Salesforce CRM platform in general to guide client
• Understanding of Lead Management, Consent Management and Customer 360-view incl. data points for personalization (segmentation, grading, classification, profiling etc.).
• Segment creation in Data Cloud
• Works under guidance of Campaign Platform Architect to install and configure Marketing Automation Platform.
• Reviews SQL/SAS code to understand requirements and develop marketing campaigns in SQL or marketing tools
• Interfaces directly with internal teams to address and manage client requests
• Responds to internal requests for support assistance on deployed campaign platforms within our production organization
• Understands, customizes and optimizes the entire campaign management process to include new campaign requirements, development test, production execution and quality control
• Completes campaign activities individually during initial stage of development prior to the full deployment of the solution to production.
Good to have skills
1. Experience on other SF platform like SFDC, SF Personalization, architecting, design is preferred
2. Presales, RFPs, Experience in solutioning and winning deals on SFMC or similar platforms
3. Programming experience (Javascript / Java / VB / C# / PHP)
Education Qualification
1. Bachelor's degree or higher in Engineering
Certification If Any
1. Salesforce Marketing Cloud Certifications
2. Multi Solution Architect (Nice to Have)
Shift timing
Work in client specific time zones IST/GMT/EST / ANZ Time zone
Location:
DGS India - Bengaluru - Manyata N1 Block
Brand:
Merkle
Time Type:
Full time
Contract Type:
Permanent
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At a glance
- Employment typeFull time
- SeniorityLead / Principal
- Employer posted
- Added to ROLIVA
- Last checked
Skills in this posting
Skills ROLIVA found in the employer’s own description above. A mention is not a requirement.