Social Marketing Insights & Strategy Manager

What you will be doing:

• Strategy & Insights: Lead the measurement framework for all Google product areas. Translate complex social data into concise narratives for cross-functional stakeholders (Product, Sales, Creative, and Legal).
• Adept at and comfortable with building AI-first workflows to harness the power of the internet
• AI-Powered Listening: Build and manage real-time, AI-enabled social listening workflows to monitor brand sentiment, competitive landscapes, and emerging cultural trends.
• Strategic Consulting: Act as an internal consultant for Product Marketing Managers (PMMs), framing business questions into investigative social studies and brand audits.
• Creative Collaboration: Partner with editorial and creative teams to close the loop between data and content, using performance insights to modernize Google’s organic and paid social approach.
• Agency & Playbook Management: Lead social agency relationships and vendors. Develop a "Lighthouse" playbook for measurement and insights to be used across regional teams.
• Set KPIs and create comprehensive reports (weekly/monthly/campaign-specific) that visualize data and drive decision-making.
• Create advanced search queries for social listening to uncover conversation drivers and audience habits.
• Identify emerging formats and audience preferences to reach broader demographics.
• Monitor and optimize the effectiveness of both organic and paid social initiatives.
• Work on detailed reports for campaigns, all content working closely with agency

What you need to be great in this role:

• Comfort building AI-first workflows in the measurements and insights space
• Analytical Mastery: Strong ability to interpret digital media data, attribute results, and visualize insights in a way that informs business strategy.
• Platform Expertise: Deep understanding of the mechanics and measurement nuances of YouTube, Instagram, X (Twitter), Facebook, and LinkedIn.
• Technical Toolset: Proficiency in social listening and analytics tools (e.g., Brandwatch, Sprinklr, Google Analytics, Rival IQ, Facebook Insights, and Google Ads).
• Marketing Fluency: Familiarity with the full product lifecycle, from positioning and competitive analysis to paid social optimization and influencer strategy.
• Communication: Excellent ability to articulate "the why" behind the data to both technical and non-technical teams.
• Passion for and inquisitive about AI and new technologies
• Understanding and knowledge of AI tools is beneficial, but ability to learn and digest benefits and features of AI tools is critical

Req ID: 18720

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Our values shape everything we do:

Be Ambitious to succeed

Be Imaginative to push the boundaries of what’s possible

Be Inspirational to do groundbreaking work

Be always learning and listening to understand

Be Results-focused to exceed expectations

Be actively pro-inclusive and anti-racist across our community, clients and creations

Our recruitment process does not employ artificial intelligence for selection. We use AI to support efficiency and consistency, not to replace human judgement. Candidate evaluation and selection are conducted without AI-supported screening or decision-making. We are committed to a fair, thoughtful, and equitable experience for every candidate.

OLIVER,a part of the Brandtech Group, is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential, and individual differences are valued and respected. All applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status, or any other characteristic protected by local laws. 

 OLIVER has set ambitious environmental goals around sustainability, with science-based emissions reduction targets. Collectively, we work towards our mission, embedding sustainability into every department and through every stage of the project lifecycle.