Altera

Software Product Manager

United States · Work style not stated · Full time

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About the role

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EmployerAltera
LocationUnited States
Work styleWork style not stated
Employment typeFull time
Employer posted19 Aug 2026

Job Details:

Job Description:

Altera is seeking an Embedded Product Marketing Manager to define and drive our outward-facing embedded narrative and vision, translating advanced FPGA embedded capabilities into clear, differentiated customer value across the embedded software stack, processor and peripherals, and RTOS/OS ecosystem.

This role goes beyond feature positioning to define how Altera embedded solutions enable customer success, helping organizations build ideal processor and peripheral software solutions. The PMM will shape the market conversation around Arm and RISC-V based embedded capabilities and position Altera as a leader in addressing them.

The ideal candidate will simplify complex embedded software concepts into compelling narratives that resonate with executives, architects, and developers, clearly articulating why embedded processing is a foundational system requirement and why Altera’s SoC-based platforms uniquely enable long-term flexibility.

Show full description

Key Responsibilities

Develop and maintain Altera’s outward-facing embedded processing narrative and positioning across the embedded software stack, processor and peripherals, and RTOS/OS ecosystem

Lead messaging for core innovations, including Hard Processing Systems (HPS), Nios V RISC-V soft IP processors, and the application stacks and strategies

Build the inward and outward narrative that connects embedded features to business outcomes and maps customer needs to Altera solutions

Develop high-quality, customer-facing assets including solution briefs, whitepapers, blogs, website product pages, sales presentations and executive decks

Equip sales teams with embedded-focused pitch decks, competitive positioning and objection handling, and use-case and vertical-specific messaging

Analyze competitive embedded positioning to develop differentiated messaging highlighting SoC-based capabilities

Identify emerging trends and translate them into actionable marketing strategies

The pay range below is for Bay Area California only. Actual salary may vary based on a number of factors including job location, job-related knowledge, skills, experiences, trainings, etc. We also offer incentive opportunities that reward employees based on individual and company performance.

$149.1K - $215.9K USD

We use artificial intelligence to screen, assess, or select applicants for the position.Applicants must be eligible for any required U.S. export authorizations.

Qualifications:

Required Qualifications

The candidate must have a BS degree in engineering or related field

5+ years of experience developing embedded software (Linux or bare metal)

3+ years of experience in product marketing, technical marketing, or related role

1+ years of experience in developing embedded processing and peripheral system architectures

Experience in semiconductors, embedded systems, or infrastructure technologies

Demonstrated ability to create external-facing technical content and messaging

Strong understanding of embedded fundamentals, including C / C++ proficiency, Embedded Linux, debugging and validation, and development tools/workflows

Proven ability to translate complex technical concepts into clear customer value

What Success Looks Like

Within the first 6 to 12 months this leader will:

Revise a clear, differentiated Altera embedded narrative

Deliver compelling messaging around Altera's embedded leadership

Enable sales with strong embedded solution positioning and tools

Launch impactful campaigns aligned to advancing Go To Market (GTM) for new HPS solutions

Position Altera as the trusted embedded platform provider

Altera is redefining how programmable platforms enable embedded systems. As SoC requirements accelerate, this role sits at the center of shaping how the industry understands and adopts next-generation embedded architectures. You will play a key role in defining how customers build embedded systems.

Job Type:

Regular

Shift:

Shift 1 (United States of America)

Primary Location:

San Jose, California, United States

Additional Locations:

Posting Statement:

All qualified applicants will receive consideration for employment without regard to race, color, religion, religious creed, sex, national origin, ancestry, age, physical or mental disability, medical condition, genetic information, military and veteran status, marital status, pregnancy, gender, gender expression, gender identity, sexual orientation, or any other characteristic protected by local law, regulation, or ordinance.

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