ZEISS

Specialist, Digital Marketing, VIS, Vietnam

Vietnam · Work style not stated · Full time

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About the role

Description from the employer’s posting. Check the employer’s page for the current version.

EmployerZEISS
LocationVietnam
Work styleWork style not stated
Employment typeFull time
Employer posted5 May 2026

The position will work closely with Head of Sales and Marketing, Vision Care Vietnam. This position will drive innovative, data-driven marketing strategies that elevate ZEISS Vision Care's digital presence and customer engagement. This role combines strategic thinking with hands-on execution to deliver measurable business impact across digital channels.

Strategy & Campaign Management

·Develop and execute comprehensive digital marketing strategies aligned with ZEISS Vision Care's business objectives and brand positioning

·Plan, launch, and optimize multi-channel campaigns (paid media, email, social, display) to drive awareness, leads, and conversions

·Manage campaign budgets and allocate resources to maximize ROI

Content & Channel Ownership

·Oversee digital content creation in collaboration with creative teams, ensuring consistency with ZEISS brand guidelines

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·Manage and optimize owned digital properties (website, landing pages, email marketing platforms)

·Drive social media strategy and community engagement across relevant platforms

·Planning and handling Digital Campaign collaboration with customers

Analytics & Performance

·Define KPIs, track performance metrics, and deliver regular reporting to stakeholders

·Conduct A/B testing and leverage data insights to continuously improve campaign effectiveness

·Utilize marketing automation tools and CRM systems to enhance customer journeys

Webinar Operations & Support

·Platform Management: Set up and manage webinar platforms (Zoom Video Webinars/ MS Teams).

·Technical Production: Managing audio/video quality, launching polls, and handling Q&A sessions.

·Content Collaboration: Support speakers with slide formatting, rehearsal coordination, and script timing.

·Post-Webinar Execution: Manage webinar recordings and distribute follow-up materials/surveys to attendees.

Collaboration & Stakeholder Management

·Partner with product marketing, sales, and global marketing teams to ensure integrated go-to-market strategies

·Coordinate with external agencies and vendors to deliver high-quality creative assets and media placements

·Support regional teams with the best digital practices and campaign localization

·Support design and produce eye-catching POS materials (standees, tent cards, posters) to enhance in-store customer engagement.

Innovation & Trends

·Stay current on digital marketing trends, emerging platforms, and competitive landscape in the optical/vision care industry

·Identify and pilot new technologies (e.g., AI-driven personalization, programmatic advertising) to enhance marketing effectiveness

Education / Professional Certification

Bachelor's degree in Marketing, Communications, Business, or related field. Preferably from the medical/optical /FMCG industry

Experience

2–5 years of digital marketing experience, preferably in healthcare, medical devices, or B2B2C environments

Knowledge / Skills / Other characteristics

Good communication and interpersonal skills

Strong problem-solving skills

Able to tactfully handle stressful and difficult situations

Analytical Ability: Data-driven mindset with ability to translate insights into actionable strategies

Communication: Excellent written and verbal communication skills in English; additional languages a plus. Good commercial sense and business acumen

Your ZEISS Recruiting Team:

Doan Le Thuy Duong, Nguyen Thi Hong Hanh, Sayem Chowdhury

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