Borgwarner

Specjalista ds. Marketingu Internetowego_Digital Marketing Specialist (Turbos & Thermal Technologies)

Poland · Work style not stated · Full time

Apply on the employer’s site ↗See how well you match this job

You apply directly with the employer. ROLIVA does not submit applications from this page and is not the employer.

About the role

Description from the employer’s posting. Check the employer’s page for the current version.

EmployerBorgwarner
LocationPoland
Work styleWork style not stated
Employment typeFull time
Employer posted13 Jul 2026

As Digital Marketing Specialist (m/f/d), you will own and develop BorgWarner’s digital Aftermarket ecosystem. You will not only manage digital channels but actively build and shape the IAM digital marketing landscape, including website, digital touchpoints, customer journeys, and future digital initiatives such as loyalty and app-based solutions.
Your mission is to increase digital visibility, generate qualified leads, and strengthen customer engagement, turning digital channels into a key driver for IAM growth.

"We encourage all qualified individuals who meet the criteria specified in this job posting to take part in the recruitment process. The use of masculine grammatical forms in this announcement is intended solely for linguistic convenience and should be understood as inclusive of persons of all genders and identities; it is not intended to be exclusionary."

Show full description

As a Digital Marketing Specialist, you will own and develop BorgWarner’s digital aftermarket ecosystem, including the website, digital touchpoints, customer journeys, and future digital initiatives such as loyalty or app-based solutions. Your mission will be to increase digital visibility, generate qualified leads, and strengthen customer engagement.

Responsibilities:

Develop and improve BorgWarner IAM digital marketing strategy.
Manage and optimize digital channels, including websites, SEO/SEA, newsletters and email marketing.
Build and enhance customer journeys across digital touchpoints.
Define and continuously develop the IAM digital ecosystem, including website, apps and customer engagement platforms.
Drive digital initiatives such as loyalty programs and other customer engagement solutions.
Monitor, analyze and improve campaign performance using data and KPIs.
Collaborate with Marketing, Sales, Product Management and external agencies to deliver impactful digital initiatives.

Requirements:

Bachelor’s or master’s degree and a minimum of 5 years of experience in digital marketing (Automotive industry or Independent Aftermarket experience is nice to have).
Proven experience in website management, digital campaigns and digital ecosystem development.
Strong knowledge of SEO/SEA, analytics tools and marketing technologies.
Understanding of customer journeys, lead generation and customer engagement strategies.
Strategic thinker with a hands-on approach, strong analytical skills and experience working across functions.

In applications, please provide the following consent for the processing of personal data:

“I consent to the processing of my personal data above by the BorgWarner Poland Sp. z o.o Company with its registered office in Jasionka (36-002), Jasionka 950 to conduct current and future recruitment for vacancies. I am aware that my consent may be revoked at any time, which will result in the deletion of my data. Withdrawal of consent shall not affect the lawfulness of the processing which was carried out based on my consent prior to its withdrawal.”

Internal Use Only: Salary

Global Terms of Use and Privacy Statement

Carefully read the BorgWarner Privacy Policy before using this website. Your ability to access and use this website and apply for a job at BorgWarner are conditioned on your acceptance and compliance with these terms.

Please access the linked document by clicking here, select the geographical area where you are applying for employment, and review. Before submitting your application you will be asked to confirm your agreement with the terms.

Career Scam Disclaimer: BorgWarner makes no representations or guarantees regarding employment opportunities listed on any third-party website. To protect against career scams, job applicants should take the necessary precautions when interviewing for and accepting employment positions allegedly offered by BorgWarner. Applicants should never provide their national ID numbers, birth dates, credit card numbers, bank account information or other private information when communicating with prospective employers or responding to employment opportunities online. Job applicants are invited to contact BorgWarner through BorgWarner’s website to verify the authenticity of any employment opportunities.

See how well you match this job Apply on the employer’s site ↗

Check your resume against this job Free, no sign-up. Nothing you paste is stored.

Staying safe while you apply

Never pay to apply, interview or accept an offer. ROLIVA never asks you for payment to apply to a job.
Apply only through the official “Apply on the employer’s site” button, on the employer’s own site, and check that a recruiter’s email uses that employer’s own domain rather than a free email address.
Be cautious of an offer made with no real interview, or pressure to decide quickly or share financial details early.

Does something look wrong with this listing? Use “Report broken link” in the role details, or read ROLIVA’s full job-safety guidance ↗.

Preparing for this role with ROLIVA

Check the fit.
Compare the requirements with the experience you have confirmed, including gaps.
Prepare honestly.
Build interview stories and application drafts from your own evidence.
Keep track.
Save the role and record your own application status and follow-ups.

Create a free workspace or log in.