Sr. Manager, GTM Product Marketing, Agentforce

We're looking for a GTM Senior Product Marketing Manager, Agentforce to help execute and scale the go-to-market strategy for Salesforce's rapidly expanding Agentforce portfolio. In this role, you'll bring the power of an enterprise-grade AI agent platform to life through hands-on enablement programs, launch execution, and cross-functional collaboration with Product, Core PMM, and Sales teams.

You'll design and deliver compelling enablement programs, build repeatable demo and sales play content, and apply AI adoption scale strategies and tactics — turning usage signals and field insight into targeted programs that move sellers and customers from awareness to active, sustained use. You'll help sellers understand how Agentforce drives customer success and business growth. If you thrive in fast-paced environments, excel at turning complex technology into actionable field programs, and have a passion for AI and enterprise SaaS, we'd love to hear from you.

Responsibilities:

Go-to-Market Execution: Serve as the Agentforce GTM expert across product, marketing, sales, pricing/packaging, and operations — translating innovation into clear, actionable programs that drive adoption and revenue growth.

Consumption Model Enablement: Understand and communicate the Agentforce consumption model, helping sellers and customers navigate pricing, value realization, and Flex Credit opportunities.

Sales Plays: Create, launch, and manage quarterly sales plays aligned to product priorities, market opportunities, and field needs — driving measurable pipeline growth.

AI Agent-Driven Enablement & Slackbot Skill Building: Design and build AI-powered enablement tools — including custom Slackbot skills and agent workflows — that turn manual, multi-source seller research into instant, accurate, actionable guidance (e.g., eligibility checks, pricing/quoting assistance, FAQ and objection-handling lookups), and iterate on them based on field usage and feedback.

Adoption Acceleration: Own, partner, and drive adoption of Agentforce across the field — building programs and feedback loops that identify adoption blockers, track funnel/usage metrics, and turn insight into targeted enablement sales plays.

Cross-Functional Collaboration: Partner across Corporate Strategy, Core Product Marketing, Product Management, Product Enablement, Sales Program Management, Strategic Events, and cross-cloud GTM teams to ensure alignment and flawless execution.

Product Expertise: Maintain a grasp of the Agentforce product, understanding its architecture, capabilities, and roadmap to inform enablement and messaging.

Presentation Delivery: Build and deliver high-impact presentations and demos for internal enablement sessions.

Enablement Programs: Design and deliver compelling enablement programs and content (training materials, FAQs, talk tracks, demo guides, etc.) that empower technical and non-technical sellers alike.

Field Readiness: Partner with global go-to-market and distribution leaders to drive adoption, readiness, and pipeline acceleration across all selling teams.

Content Development: Develop and maintain repeatable GTM assets — including sales plays, messaging frameworks, competitive content, and demo libraries — aligned to launch and campaign rhythms.

Sales Communications: Communicate sales updates, ensuring consistent storytelling and alignment across global teams and product pillars.

Cross-Cloud Alignment: Act as the Agentforce subject matter expert across Salesforce clouds (Sales, Service, Data Cloud, etc.) to ensure unified value messaging and solution positioning.

Pace and Adaptability: Thrive in a fast-paced, dynamic environment and remain comfortable with ambiguity, adapting quickly while maintaining clarity, precision, and executional excellence.

Required Skills & Experience:

Experience: 7+ years in Product Marketing, Solution Engineering, Sales, or Go-To-Market roles within B2B SaaS or enterprise technology.

Product Knowledge: Deep understanding of Salesforce AI, Agentforce, or comparable enterprise AI and automation platforms.

Technical Fluency: Strong grasp of Agentforce product fundamentals, with the ability to translate technical capabilities into clear business value.

Collaboration: Proven ability to partner closely with Core Product Marketers, Product Managers, and cross-functional stakeholders to align launches, messaging, and roadmap priorities.

Sales Partnership: Demonstrated experience working directly with Sales Leadership, Account Executives, and Sales Programs to translate GTM strategy into field-ready execution.

Enablement Expertise: Success in developing sales plays, enablement programs, and training materials that drive adoption and measurable pipeline impact.

Communication: Exceptional presentation and storytelling skills, capable of delivering persuasive, executive-ready content for diverse audiences.

Pricing Acumen: Familiarity with consumption-based pricing models and skill in simplifying complex pricing structures into customer-centric value narratives.

Analytical Rigor: Data-driven mindset with experience using insights to inform GTM strategy, measure success, and refine programs.

Project Management: Highly organized and effective at managing multiple priorities and timelines in a dynamic environment.

Influence: Strong collaborator and influencer, adept at driving alignment across global and cross-functional teams.

Adaptability: Comfortable with ambiguity and energized by fast-paced, evolving environments that demand creativity and focus.

Bonus:

Sales Experience: Direct experience in a sales or quota-carrying role, bringing firsthand credibility and empathy for what sellers need from enablement and GTM programs.

Agentforce Familiarity: Experience supporting or marketing AI, automation, or agent-based products, and a deep curiosity about how Salesforce AI transforms business workflows.

Agent-Building & Prompt Design: Hands-on experience or strong interest in prompt design and building agents/skills on Slack's agent-building platform (or comparable platforms).

AI Tooling Fluency: Comfortable working with AI coding/assistant tools such as Codex and Claude, and staying current on recent AI news and product developments — with a genuine willingness to dive in and experiment.

Consulting Mindset: Background in management consulting (Big 4 or equivalent).

Cross-Functional Empathy: Ability to collaborate seamlessly across Product, Sales, Enablement, and Strategy with a curiosity of each team's goals and connecting the dots between them.

Strategic Agility: Comfort working in fast-paced, evolving environments, with the ability to simplify complexity and move from strategic thinking to tactical execution.

Positive Energy: A can-do, growth-oriented attitude that brings creativity, optimism, and resilience to every challenge.

Unleash Your Potential

When you join Salesforce, you’ll be limitless in all areas of your life. Our benefits and resources support you to find balance andbe your best, and our AI agents accelerate your impact so you cando your best. Together, we’ll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love. Apply today to not only shape the future — but to redefine what’s possible — for yourself, for AI, and the world.

Accommodations

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In the United States, compensation offered will be determined by factors such as location, job level, job-related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, and benefits. Salesforce offers a variety of benefits to help you live well including: time off programs, medical, dental, vision, mental health support, paid parental leave, life and disability insurance, 401(k), and an employee stock purchasing program. More details about company benefits can be found at the following link: https://www.salesforcebenefits.com.Pursuant to the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, Salesforce will consider for employment qualified applicants with arrest and conviction records.

At Salesforce, we believe in equitable compensation practices that reflect the dynamic nature of labor markets across various regions.

The typical base salary range for this position is $143,400 - $216,900 annually. In select cities within the San Francisco and New York City metropolitan area, the base salary range for this role is $172,200 - $236,700 annually.

The range represents base salary only, and does not include company bonus, incentive for sales roles, equity or benefits, as applicable.