Sr Marketing Operations Manager

Key Responsibilities

• Own end-to-end marketing operations strategy for an assigned portfolio of APAC markets or programs, continuously unlocking growth, effectiveness and efficiency.
• Act as a trusted advisor to in-market marketing leaders on planning & budgeting, rhythm of business, insights & action planning, and process/automation/AI adoption.
• Develop and transform the performance of marketing activities to build, accelerate and close pipeline, coordinating with in-market teams to apply consistent methodology.
• Partner with the APAC Marketing Business Director and Marketing Operations leadership to implement budget, planning, forecasting and pipeline management tools across the assigned portfolio.
• Run rhythm of business (ROB) cadences — cross-market reviews, measurement, and recovery actions — creating networks and coordination among cross-functional groups.
• Accurately forecast, measure, analyse and report on the impact of marketing programs and campaigns against agreed KPIs/OKRs, aligned to standard sales models (pipeline stages, cycle length, net new revenue growth, buying group engagement, indirect revenue growth, and advocacy).
• Deliver data and actionable insights that inform Quarterly Business Reviews and Pipeline reviews focused on improved performance.
• Liaise regularly with the APAC Field Marketing, Global MOps, Global Programs, Strategy & Ops, and Sales teams to ensure business context, understanding of results, and access to program analysis.
• Build positive working relationships across Major Areas and Global teams, effectively build consensus, and resolve issues within the project team. Work with our internal marketing systems to ensure maximum efficiency, data quality, buying group coverage & accuracy.
• Be a test bed for innovation. Building & testing new processes, automation & AI that can help scale marketing operations and drive systematic growth.
• Mentor and provide informal guidance to junior marketing operations team members across the portfolio, sharing lessons learned from successes and failures. Ensure self and others demonstrate strong ethics and cross-cultural sensitivity when balancing the needs of diverse in-market stakeholders.
• Create templates and playbooks that can scale from a single-market to multi-market context.

To be successful in this role, we need someone who has:

• Bachelor's degree (Marketing or Commerce, MBA well regarded) and 12+ years of overall experience, or an advanced degree with a marketing emphasis and equivalent experience, with a significant portion in high-tech/B2B marketing operations.
• Demonstrable success operating across multiple markets or regions in dynamic, complex environments, with a proven ability to create consensus and influence without direct authority.
• Ability to work independently, think, plan, and problem-solve strategically in a fast-paced, high-growth environment with a firm focus on execution within deadlines.
• Experience in leveraging AI and applying critically thinking to work processes, decision-making, or problem-solving.
• Excellent, prescriptive communication and storytelling skills to deliver information across sales and marketing leaders as well as junior team members.
• Extreme attention to detail, time management, and organizational skills.
• Comfort working with a variety of stakeholders across Sales, Product, Customer Success, and other functions.
• Keen understanding of SaaS markets, business models, and buyer personas.
• Data-driven, with experience using CRM and/or marketing automation software (Advanced MS Excel mandatory; advanced Power BI well received).
• Experience managing budgets and vendors to deliver effective marketing programs across multiple markets.

Work Personas

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Equal Opportunity Employer

ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, age, disability, gender identity, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements.

Accommodations

We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact globaltalentss@servicenow.com for assistance.

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