dentsu
Strategy Director
Vietnam · Work style not stated · Full time
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About the role
Description from the employer’s posting. Check the employer’s page for the current version.
- Employerdentsu
- LocationVietnam
- Work styleWork style not stated
- Employment typeFull time
- Employer posted
The purpose of this role is to manage senior strategists and planner/junior on day-to-day client strategy needs on a single account or group of accounts – guiding insight generation, creative briefs, selling narratives, strategic POVs and go-to market plans
Job Description:
Job Description:
Strategic Research & Insight Discovery
Conduct market, industry, and consumer research.
Perform competitive analysis, evaluate communication activities, track industry shifts, and set campaign benchmarks.
Analyze target audience behavior, consumer insights, and cultural nuances to inform and shape campaign strategies.
Strategy Development & Campaign Narrative
Formulate strategic direction, communication channels, and cohesive campaign narratives tailored to client business goals and briefs.
Propose strategic recommendations for campaign concepts, platform ideas, messaging frameworks, and audience engagement approaches.
Show full description
Provide strategic consultation for integrated marketing campaigns (IMC) and brand experiential activations.
Cross-Functional Collaboration & Proposal Management
Collaborate closely with Account and Creative teams to build strategic frameworks and unified communication directions.
Review, refine, andfinalizepitch decks/proposals prior to major client presentations.
Adjust andoptimizestrategic directions based on internal feedback and client inputs throughout the pitch process.
Client Engagement & Execution Alignment
Participate in client briefs, Work-In-Progress (WIP) meetings, internal brainstorms, and client presentations alongside the Account team.
Provide continuous strategic oversight across project phases to ensure strategic alignment and consistency across all deliverables.
Qualifications & Experience
Bachelor’s degree in Marketing, Communications, Business Administration, ora relatedfield.Appreciate for short-course or trainingnew technologysuch as AI.
Experience:10–15+ yearsof strategic planning experience in an Integrated/Creative Agency, ideally handling Tech or Consumer Electronics accounts.
Strong analytical mindset to translate market research and consumer insights into compelling campaign narratives and proposal decks.
High flexibility and strongopenness to new thinking, modern approaches, and emerging channels.
Excellent storytelling, presentation, and English skills; confident in pitching to clients and bridging Creative and Account teams
Location:
Ho Chi Minh City
Brand:
Dentsu Redder
Time Type:
Full time
Contract Type:
Fixed Term Contract (Fixed Term)
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At a glance
- Employment typeFull time
- Employer posted
- Added to ROLIVA
- Last checked