UPS Digital Product Marketing Manager | 303 | Flexible Location

Working closely with Product Management, Sales, Strategic Partnerships, Marketing, Customer Experience, and Operations, this role translates product features and capabilities into differentiated market strategies that drive adoption, market penetration, customer value, and revenue growth. The successful candidate will act as the voice of the market and customer, ensuring commercial decisions are grounded in customer insight, market intelligence, buying behavior, and business outcomes.

Success in this role will be measured through portfolio growth, commercialization effectiveness, market penetration, customer adoption, pipeline influence, and revenue contribution.

• 7+ years of experience in product marketing, segment marketing, ABM, or GTM strategy roles, preferably in B2B, enterprise, SaaS, platform, or ecosystem‑based businesses.
• Demonstrated experience owning segment or vertical value propositions and translating them into scalable GTM or ABM motions.
• Proven ability to partner closely with Sales and Channel teams to support complex, long‑cycle buying journeys and multi‑stakeholder decision processes.
• Track record of driving revenue outcomes through adoption, utilization, expansion, or partner‑led growth—not just launches or awareness.

Core Skills

• Strong ABM and segmentation expertise, including buying‑group messaging, account prioritization, and personalized GTM strategy.
• Ability to translate product capabilities into clear, outcome‑driven value narratives for enterprise buyers, partners, and internal stakeholders.
• Experience defining co‑marketing and partnership strategies (e.g., webinars, joint campaigns, internal marketing to UPS) with clear goals and success metrics, while collaborating with execution teams.
• Capability to develop high‑impact content such as case studies, solution narratives, and proof points that support consultative selling and late‑stage deal influence.
• Analytical mindset with the ability to assess segment performance, adoption trends, and GTM effectiveness, and use insights to refine strategy.

Preferred Qualifications

• Experience working in regulated, logistics, commerce, or multi‑channel platform environments.
• Familiarity with modern MarTech and ABM tools and partnering with analytics or data teams to measure impact.
• Comfort operating in lean, fast‑moving marketing organizations, leveraging automation and AI‑assisted workflows to scale impact.
• Strong cross‑functional leadership skills with the ability to align Product, Sales, Channel, and Marketing teams around shared outcomes

Other Criteria:

Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $108,600 annually to $165,060/annually. Pay is based on several factors including but not limited to, market location and may vary depending on job-related knowledge, skills, and education/training and a candidate’s work experience. Hired applicants may be eligible for annual short-term and/or long-term incentive compensation programs depending on the level of the position. Payments under these annual programs are not guaranteed and are dependent upon a variety of factors including, but not limited to, individual performance, business unit performance, and/or the company’s performance. Hired applicants may be eligible for Medical/prescription drug coverage, Dental coverage, Vision coverage, Flexible Spending Account, Health Savings Account, Dependent Care Flexible Spending Account, Basic and Supplemental Life Insurance & Accidental Death and Dismemberment, Disability Income Protection Plan, Employee Assistance Program, 401(k) retirement program, Vacation, Paid Holidays and Personal time, Paid Sick and Family and Medical Leave time as required by law, and Discounted Employee Stock Purchase Program.

• Compensation Range: 303
• Location: Flexible location within the US will be considered
• Application Deadline: Internal candidates must apply no later than 10/18/2026 by 11:59pm Eastern Time

Employee Type:

Permanent

UPS is committed to providing a workplace free of discrimination, harassment, and retaliation.

Other Criteria:

UPS is an equal opportunity employer. UPS does not discriminate on the basis of race/color/religion/sex/nationalorigin/veteran/disability/age/sexual orientation/gender identity or any other characteristic protected by law.

Basic Qualifications:

Must be a U.S. Citizen or National of the U.S., an alien lawfully admitted for permanent residence, or an alien authorized to work in the U.S. for this employer.