DBS Bank

VP/SVP, Behavioural Scientist, Transformation & Data, Group COO

Singapore · Work style not stated · Full time

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About the role

Description from the employer’s posting. Check the employer’s page for the current version.

EmployerDBS Bank
LocationSingapore
Work styleWork style not stated
Employment typeFull time
Employer posted26 Aug 2026

Business Function:

Here at the DBS Transformation & Data, Group COO, we focus on nurturing the culture of the "World's Best Bank", 2025, 2021, 2019 (Euromoney) and “World’s Best Digital Bank&rdquor; (Euromoney, 2016 & 2018). Our approach is a combination of both science and art; we immerse our stakeholders in the world of design thinking and experimentation, drive rigorous creativity along our pipeline, and build connections between corporate entrepreneurs and start-ups. We are a cross-disciplinary team focused on the invention of solutions that will radically improve the way people live, work and play. We are passionate and committed to make banking joyful (while having lots of fun)!

About this role

Transformation & Data’s Customer Experience (CX) Strategy team is looking for a Behavioural Scientist who will be part of the team driving behavioural science projects at DBS. You will be involved in driving CX & business impact by applying behavioural science. To do so, you will uncover behavioural biases and barriers that are affecting customer decisions and behaviours, design behaviourally-informed interventions for experimentation, and upskill the bank on behavioural science. The right candidate is passionate about improving customer experiences and business outcomes by scaling behavioural science and rigorous experimentation at the bank.

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Responsibilities

Chart and drive the Behavioural Science adoption strategy for the bank
Develop narratives from experiments to position team as trusted partner in driving behaviour change and business impact
Advise on (i) diagnosis of relevant behavioural barriers, biases and heuristics for given CX / business problems (ii) design of behaviourally-informed interventions (iii) set-up and analysis of (quasi)-experiments
Manage stakeholders from various business units to effectively test or execute behaviourally-informed interventions
Develop and conduct Behavioural Science trainings

Requirements

Minimum 10 years of relevant working experience
Strong communication skills and extensive experience in engaging executive leadership teams
Degree in a field related to Economics / Social or Cognitive Psychology / Behavioural Science / Statistics / Data Analytics / Consumer Behaviour is preferred but not required
Have deep expertise and advanced knowledge of behavioural / psychological science or behavioural economics
Experienced and comfortable with running statistical analysis on R or Python
Have an interest in CX and customer research
A self-starter and collaborator that flourishes in a fast-paced, ever-changing and deadline-driven environment

Location:

DBS Asia Central

Job:

Digital

Schedule:

Regular

Employee Status:

Full time

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