Analyst - CRM & BI (Microstrategy)

CRM & BI Expert
Job Description
As a CRM & BI Expert – Customer Analytics at METRO GSC, you will play a key role in
driving data-driven customer engagement and commercial decision-making across METRO’s
international markets.
You will work closely with CRM, Marketing, Data Science, BI and country teams to analyze
customer behavior, evaluate marketing campaigns, develop dashboards and reporting
solutions, and translate complex customer data into actionable business insights.
The role combines Customer/CRM Analytics, Advanced SQL & Big Query, BI reporting and
marketing analytics, with opportunities to support automation and customer communication
initiatives across multiple countries.
Key Responsibilities:
• Analyze large customers, marketing and transactional datasets across METRO
markets to identify trends, customer behavior and business opportunities.
• Perform customer segmentation, CRM analytics and campaign performance analysis
to optimize customer engagement and marketing effectiveness.
• Integrate and analyze data from multiple sources to create a holistic, cross-channel
customer view.
• Develop and maintain BI dashboards, reports and visualizations to support business
and management decision-making.
• Conduct complex ad-hoc analyses and translate findings into actionable business
recommendations.
• Support loyalty, tier-based rewards, membership, upselling and cross-selling
initiatives through data-driven insights.
• Collaborate with country CRM/Marketing, Data Science and other cross-functional
teams to deliver analytical solutions and support business requirements.
• Ensure data quality, accuracy and process documentation, while identifying
opportunities for automation and continuous improvement.
Skills & Competencies:
• Advanced SQL & BigQuery: Strong hands-on experience with SQL, including complex
joins, CTEs, window functions, aggregations and query optimization; experience
working with large datasets.
• Customer & CRM Analytics: Strong understanding of customer behaviour,
segmentation, campaign performance, customer lifecycle and marketing analytics.
• BI & Data Visualization: Proficiency in BI reporting and dashboard development;
experience with Power BI/ MicroStrategy/ QlikView is an advantage.

• CRM & Marketing Technology: Exposure to Adobe Journey Optimizer, Adobe
Campaign, Salesforce Marketing Cloud or CRM/marketing automation platforms is an
advantage.
• Analytics & Automation: Experience with Python, reporting automation and
processing/transformation of large datasets is an advantage.
• Business & Stakeholder Management: Ability to translate business requirements
into analytical solutions, communicate insights clearly and work effectively with
international, cross-functional stakeholders.
• Personal Competencies: Strong analytical and problem-solving mindset,
structured approach, attention to detail, proactive attitude, strong communication
skills and ability to manage multiple priorities.

Bachelor’s or Master’s degree in Business, Economics, Statistics, Data Analytics,
Marketing, Computer Science or a related field.
• 4-6+ years of relevant experience in Customer Analytics, CRM Analytics, Marketing
Analytics, BI or related commercial analytics functions.
• Strong hands-on experience in Advanced SQL, BigQuery and customer/marketing
data analysis.
• Experience working with large datasets, BI reporting and dashboard development.
• Experience working with international / multi-country stakeholders is an advantage.
• Experience in Retail, FMCG, Wholesale or E-commerce is preferred.
• Strong professional English communication skills.