Kraft Heinz

Brand Activation Associate Manager - Africa Export

Egypt · Work style not stated · Full time

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About the role

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EmployerKraft Heinz
LocationEgypt
Work styleWork style not stated
Employment typeFull time
Employer posted7 Jun 2026

Job Description

The Kraft Heinz Company is looking for aBrand Activation Associate Managerto drive consumer demand and strengthen Heinz’s presence across Africa Export territories. In this role, you will spearhead Kraft Heinz’s geographic expansion and portfolio diversification across the continent, ensuring that global brand strategies are effectively localized and that our products win at shelf through superior trade execution and high-impact consumer activations.

Key Responsibilities: -

Brand Management & Strategy

Planning:Partner with the Marketing Head to develop the Annual Operating Plan (AOP) and identify locally relevant activation initiatives that support the BU agenda and P&L.
Consumer Acquisition:Design activation campaigns that convert local market consumers to the Kraft Heinz portfolio, increasing market share in emerging categories.
Activation:Lead, align, and monitor marketing campaigns from planning through execution, ensuring consistency with brand objectives and JTBD.
Localization:Translate global brand guidelines into culturally relevant marketing communications for diverse African markets, ensuring a consistent brand look and feel in line with brand guidelines.
Innovation Launches:Lead the end-to-end launch of new products (NPD) in export markets, including identifying portfolio gaps, preparing business plans, managing P&L, and conducting post-launch audits.
Budget Ownership:Manage the A&P (Advertising & Promotion) budget for the region, ensuring optimized ROI across all marketing spend.

Show full description

Trade Marketing & Channel Execution

Picture of Success (PicOS):Define what great looks like at shelf for Heinz, including planograms, secondary displays, and pricing compliance across Modern Trade and Traditional Trade (Open Markets).
Distributor Partnerships:Work closely with export partner BDMs and distributors to ensure they have the tools, including POSM and sales kits, as well as the right incentives to prioritize Kraft Heinz brands.
Promotional Strategy:Design and execute trade promotions and loyalty programs for wholesalers and retailers to drive volume and share of cupboard.
In-Store Excellence:Manage third-party agencies responsible for merchandising and sampling activations to convert shoppers at the point of sale.

Market Intelligence & Analysis

Performance Tracking:Analyze monthly sell-in, sell-out, and market data, including Nielsen and retail audit data, to drive the business and take corrective action when needed.
Competitor Benchmarking:Monitor local and international competitors to ensure our pricing and value proposition remain competitive.
Consumer Insights:Develop a strong understanding of the market, competition, consumers, and customers through analysis of market and consumer research.

Skills & Competencies

Strong analytical skills and a data-driven mindset
Excellent communication and interpersonal skills, with the ability to influence stakeholders across regions and functions
Strong agency management capability, with experience briefing and managing creative, media, and activation agencies to deliver high-quality output
Results-driven and consumer-oriented
Proactive in resolving problems and overcoming challenges

Qualifications

Bachelor’s degree in business administration or a related field
Strong analytical and creative thinking skills
Excellent communication and interpersonal abilities
Exceptional stakeholder management skills, with the ability to lead cross-functional teams
Strong problem-solving skills, with resilience and the ability to think outside the box
Ability to work in a fast-paced, dynamic environment

Experience

Minimum of 3–5 years of FMCG experience
Proven experience working across Africa Export markets or other emerging markets is highly preferred
Strong understanding of the logistics, regulatory, and cultural nuances across the continent

Location(s)

El Tagamoa El Khames Commercial Office

Kraft Heinz is an Equal Opportunity Employer – Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes.

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