Business Development Manager - Market Segments

You act as a global commercial ambassador and spokesperson for your segments. You build relevant customer and industry networks, support strategic regions with segment knowledge and training, and coordinate market and Key Account activities across regions.

Key tasks

• Drive segment development in selected strategic regions together with the Regional Sales Organisation and agents, focusing on customer engagement, market penetration and opportunity creation.
• Build and maintain a strong network within the assigned segments, including customers, Key Accounts, industry partners and relevant market stakeholders.
• Act as the global spokesperson and commercial point of contact for the assigned market segments within the VFFS organisation.
• Coordinate global Key Account activities for the assigned segments and support alignment between Key Account Management, regional sales teams and the VFFS organisation.
• Identify and develop new customers, applications and market segments with attractive business potential.
• Support regional sales teams through segment-specific commercial training, customer visits, market insights, value propositions and application knowledge.
• Develop a clear view of customer needs, market developments and competitor activities and share relevant insights across the organisation.
• Support the introduction and commercialisation of new features and solutions within the relevant market segments.
• Represent Syntegon and the VFFS portfolio at relevant customer meetings, exhibitions, conferences and industry events.

Role interfaces and focus

The Business Development Manager works across the global sales organisation as an experienced individual contributor, connecting market segments, customers, Key Accounts and regional sales organisations.

• Head of Market Segment – align on segment priorities, growth initiatives and development activities.
• Regional Sales Organisations – jointly drive segment development in strategic regions through customer engagement, training, market development and opportunity identification.
• Key Account Management – coordinate segment-related Key Account activities globally and connect customer developments and opportunities across regions.
• Product Segment Sales Manager / Segment Application Specialist – translate market and customer requirements into relevant applications, features and solution developments.
• Segment Sales Support – collaborate on opportunities requiring commercial, quotation and regional sales support.

You are commercially driven with strong technical affinity and proven international project‑sales experience.

• Bachelor’s or Master’s in engineering with commercial training, or a commercial degree with demonstrable engineering affinity.
• 5–10 years’ experience in international B2B project sales, ideally in packaging or capital equipment.
• Excellent English communication skills; additional languages (German, French, Spanish or Dutch) are a plus.
• Highly customer‑oriented, entrepreneurial and willing to travel (~50%).
• Flexible and proactive: you are driven to understand and promote VFFS solutions beyond standard office hours.

What we offer
A challenging commercial‑technical role within an international company, with room to grow the VFFS business and your career.

• Gross annual salary: €80.000–€115.000, depending on experience.
• Attractive bonus scheme and company lease car.
• Excellent employment conditions: 27 vacation days + 13 ADV days, flexible working, gym discount and a bike scheme.
• Collegial atmosphere with enthusiastic, professional colleagues.
• Significant responsibility and autonomy in shaping the role.

If this position appeals to you, please apply using the button on the page. For any questions, contact Vitoria Oliveira at vitoria.oliveiralopes@syntegon.com.

Please note that we do not accept unsolicited approaches from recruitment agencies; we recruit candidates directly and are not working with external agencies for our open roles.