Chief Marketing Officer

This position will be: In office - Utah Based

Reports to: Chief Executive Officer

What You Will Own

Define and execute a multi-year marketing strategy aligned to company growth, efficiency, and market expansion goals.

Partner with the CRO in shared accountability for pipeline creation and revenue performance, aligning inbound, outbound, lifecycle, and emerging product-led motions.

Evolve Weave’s inbound-led growth engine to improve efficiency, reduce cost structure, and increase predictable pipeline contribution.

Strengthen Weave’s brand positioning across SMB and large-group healthcare verticals (medical, dental, optometry, veterinary), ensuring differentiated and compelling market presence.

Lead product marketing strategy, including vertical go-to-market execution, competitive positioning, messaging clarity, and launch excellence.

Expand lifecycle and customer marketing programs to drive adoption, expansion, and long-term retention.

Lead the development of a compelling and evolving IR and PR narrative that strengthens investor confidence, shapes market perception, and positions Weave as the AI leader in healthcare communications.

Support marketing strategy related to potential M&A activity, including brand integration, messaging alignment, and go-to-market coordination.

Drive performance across digital, content, creative, events, communications, and partner marketing channels with clear ROI accountability.

Develop and mentor a ~50 person marketing organization, strengthening leadership bench and operational discipline.

Establish clear KPIs that tie marketing investment to pipeline velocity, conversion rates, customer acquisition cost, and overall revenue contribution.

Represent Marketing in executive and Board discussions, translating strategy and performance into clear business outcomes.

What You Will Need to Accomplish the Job

15+ years of progressive marketing leadership experience, including senior executive experience within a B2B SaaS organization.

Proven success scaling a multi-channel marketing engine in an inbound-led environment with meaningful outbound partnership.

Demonstrated ability to improve marketing efficiency and optimize cost structure while sustaining growth.

Experience serving SMB markets, driving successful up-market expansion, and leading verticalized go-to-market strategies.

Strong partnership track record with Sales leadership, including shared accountability for pipeline and revenue commitments.

Deep expertise in demand generation, product marketing, brand strategy, and growth analytics.

Experience presenting to and engaging with Boards of Directors.

Experience supporting or leading marketing efforts related to M&A integration is strongly preferred.

Track record of building and developing high-performing marketing leadership teams.

Strong financial acumen and excellence in managing significant marketing budgets with ROI discipline.

What Will Make Us Love You

Fire in the belly

You think like a business leader first, aligning marketing strategy directly to revenue, profitability, and long-term enterprise value.

You scale growth with financial discipline and measurable return on investment.

You are comfortable committing to pipeline and revenue outcomes alongside Sales — and owning the results together.

You know how to strengthen what’s working while confidently evolving what needs to change.

You can verticalize go-to-market strategy without diluting brand clarity.

You build operating rigor into the marketing engine — clear metrics, accountability, and repeatability.

You are credible in the Boardroom and compelling with frontline teams.

You develop strong leaders and elevate the performance bar across your organization.

You bring calm, clarity, and decisiveness in moments of scale and complexity.

Employment with Weave is contingent upon the successful completion of a background check, conducted in accordance with applicable laws.

At Weave, we use Artificial Intelligence (AI) tools to help us work more efficiently and create a smoother candidate experience. AI may assist with things like writing job descriptions, scheduling interviews, or reviewing applications against job-related criteria. For additional information, please review the External AI Policy Statement available on our Careers page.

Weave is an equal opportunity employer that is committed to fostering an inclusive workplace where all individuals are valued and supported. We welcome anyone who is hungry to learn, problem-solve and progress regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, veteran status, or other applicable legally protected characteristics. If you have a disability or special need that requires accommodation, please let us know.

Beware of recruitment fraud. All official correspondence will occur through Weave branded email. We will never ask you to share bank account information, cash a check from us, or purchase software or equipment as part of your interview or hiring process.