Data Analyst Content & User Growth

Company Overview:
Our client is a leading international media and digital content platform with a strong footprint across Asia and an expanding presence in the Middle East.
The company operates large-scale content ecosystems including long-form content, short-form video, and subscription-based products, and is actively strengthening its data-driven decision-making capabilities to support regional growth.
This role will focus on content performance, user behavior, and commercialization analytics, working closely with content, product, and growth teams.

Key Responsibilities:
- Build a quantifiable, real-time, and accurate data framework, including unified core metrics, data definitions, and monitoring mechanisms.
- Design and maintain core dashboards and daily/weekly reports covering content performance, conversion funnels, retention/churn, and monetization metrics.
- Conduct in-depth analysis on key content, projects, and campaigns (e.g., major shows, short-form content, or regional initiatives), providing performance evaluation, issue diagnosis, and optimization recommendations.
- Develop user profiling and segmentation models, establishing tagging systems, audience clusters, and preference insights to support content, product, and operations strategies.
- Identify critical churn and drop-off points across the user journey, drive cross-functional improvement initiatives, and track post-optimization results.