Digital Marketing Manager

Lead Generation & Student Recruitment
- Generate quality leads and enquiries through digital platforms.
- Manage and optimize online advertising campaigns and social media advertising.
- Collaborate with admissions and academic teams to achieve student recruitment goals.

Content & Social Media Management
- Create and oversee engaging content for websites, social media platforms, email marketing, and other digital channels.
- Manage the institute's social media presence and online reputation.
- Coordinate with external agencies, designers, and content creators as needed.

Website & SEO
- Maintain and update the institute's website for accuracy and user-friendliness.
- Ensure website updates adhere to the latest Edutrust framework.
- Implement SEO strategies to improve search engine rankings and website traffic.
- Monitor website performance and recommend improvements.

Analytics & Reporting
- Track, analyse, and report on campaign performance and key marketing metrics.
- Use data insights to enhance campaign effectiveness and ROI.
- Prepare regular marketing reports for management.

Compliance
- Ensure marketing materials and campaigns comply with Singapore regulations, including PEI advertising guidelines and PDPA requirements.
- Participate in Edutrust renewals and compliance activities.

Other Duties
- Lead and manage the Digital Marketing Team.
- Ensure timely event turnaround and coverage.
- Liaise with vendors for website, print, and other relevant services.
- Collaborate with teams from China and overseas.
- Manage artwork requests for the team.
- Assign and delegate work to team members.
- Ideate and create video content.
- Track marketing budgets.
- Use Asana for task tracking.
- Perform any other relevant duties as assigned.

Requirements:

Education & Experience
- Diploma or Degree in Marketing, Business, Communications, or a related field.
- Minimum 3–5 years of experience in digital marketing.
- Experience in the education sector or student recruitment is advantageous.

Skills & Competencies
- Strong knowledge of social media platforms, SEO, SEM, and social media marketing.
- Excellent content writing and communication skills.
- Strong analytical and project management abilities.
- Ability to work independently and lead multiple team members and projects simultaneously.
- Comfortable working with students and appearing on-site for shoots and event coverage.
- Effective collaboration with internal stakeholders and external partners.
- Fluent in both English and Mandarin (spoken and written) to engage diverse audiences and stakeholders.
- Creative, proactive, and able to manage multiple projects in a fast-paced environment.
- Immediate availability or short notice is an advantage.

If you are passionate about digital marketing and education, and ready to make a meaningful impact, we invite you to apply for this exciting opportunity at NIM.