Director, Creative - Water, Tea and Coffee

What You'll Do For Us

• Serve as the creative steward for assigned brands, shaping and protecting their voice, tone, aesthetic, and creative expression.
• Lead creative excellence beyond charter briefs, serving as the key connection between Creative Strategy, Brand teams, and agency partners.
• Collaborate with Category and Brand teams to identify growth opportunities and translate business challenges into inspiring creative opportunities.
• Develop creative strategies and lead creative development across Design, Digital, Media, Social, Shopper, Experiential, and E2E Marketing.
• Develop inspiring creative briefs and actively partner with agency teams throughout the creative journey, from ideation through execution.
• Shape the work, not simply review it, helping elevate creative ambition and unlock breakthrough ideas.
• Build trusted relationships with agency Creative Directors, Executive Creative Directors, Strategists, and Producers, operating as a respected creative peer.
• Lead the development of brand storytelling across communications, content, experiences, shopper marketing, digital platforms, social channels, and emerging touchpoints.
• Champion craft excellence across storytelling, design, content, experiences, production, and execution.
• Lead and influence key creative decisions throughout production, including active participation on set.
• Push internal and agency partners to develop culturally relevant and digital-first experiences that keep our brands at the forefront of culture.
• Integrate and align Brand, Media, Digital, Social, Shopper, Design, and Production partners to ensure ideas are developed holistically and executed seamlessly.
• Deliver work for North America initiatives, deeply rooted in culture and that gives consumers goosebumps and drives growth.

Qualifications and Requirements

• Bachelor's degree and 8+ years of creative, marketing, communications, or brand-building experience.
• Demonstrated ability to develop and lead end-to-end creative strategy and execution.
• Exceptional creative judgment and passion for craft across storytelling, content, design, experiences, shopper, digital, social, and emerging channels.
• Proven ability to shape creative work, not simply manage the process.
• Strong understanding of content development, production, and execution, including comfort influencing decisions on set.
• Deep consumer understanding, cultural fluency, and awareness of current and emerging trends.
• Ability to influence and orchestrate complex cross-functional teams and stakeholders.
• Passion for creativity, culture, entertainment, and innovation.
• Proven ability to collaborate across disciplines, functions, geographies, and external partners.
• Ability to lead, inspire, and develop teams while fostering a culture of creative excellence.
• Agency fluency and a demonstrated ability to build productive partnerships with agency creative leadership.
• Preferred experience with world-class brands and creative organizations.
• Prior CPG experience preferred.

What We Can Do For You:

Iconic Brands

• Shape the future of some of the world's most recognizable and beloved brands.
• Create work that reaches consumers at unparalleled scale.

Creative Culture

• Partner with some of the best creative talent, brand leaders, and agencies in the world.
• Join a culture that values curiosity, ambition, collaboration, and creativity.

Innovation & Growth

• Work at the intersection of creativity, culture, technology, and innovation.
• Help define the future of brand building through breakthrough ideas, experiences, and partnerships.

The Coca-Cola Company will not offer sponsorship for employment status (including, but not limited to, H1-B visa status and other employment-based nonimmigrant visas) for this position. Accordingly, all applicants must be currently authorized to work in the United States on a full-time basis and must not require The Coca-Cola Company's sponsorship to continue to work legally in the United States.

Skills:

Pay Range:

United States: 169,000 - 200,000 USD


Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.

Annual Incentive Reference Value Percentage:

30

Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.

Location(s):

United States of America

City/Cities:

Atlanta

Travel Required:

00% - 25%

Relocation Provided:

No

Job Posting End Date:

October 7, 2026

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.