Accor

Director of Marketing and Communications - Fairmont Agra

Agra, UP, India · On-site · Full-time

Apply on the employer’s site ↗See how well you match this job

You apply directly with the employer. ROLIVA does not submit applications from this page and is not the employer.

About the role

Description from the employer’s posting. Check the employer’s page for the current version.

EmployerAccor
LocationAgra, UP, India
Work styleOn-site
Employment typeFull-time
Employer posted17 days ago

Develop and execute comprehensive marketing and communications strategies to enhance brand visibility and drive revenue growth for the property
Lead the marketing team and manage all aspects of digital marketing, including website optimization, social media management, email campaigns, and online advertising
Oversee brand positioning and ensure consistent messaging across all marketing channels and customer touchpoints
Manage public relations activities, media relations, and crisis communications to maintain positive brand reputation
Conduct market analysis and competitive research to identify opportunities and inform strategic marketing initiatives
Develop and manage marketing budgets, track expenditures, and measure return on investment (ROI) for all marketing campaigns
Create and implement promotional campaigns and seasonal marketing programs to maximize occupancy rates and revenue
Collaborate with sales, operations, and guest services teams to align marketing efforts with business objectives and enhance overall guest experience
Establish and nurture strategic partnerships with travel agencies, corporate clients, and tourism boards to expand market reach
Analyze marketing metrics and performance data to evaluate campaign effectiveness and recommend improvements
Manage event marketing and coordinate promotional activities for conferences, weddings, and special occasions
Oversee internal communications to ensure staff engagement and alignment with organizational goals
Develop content strategy and oversee creation of marketing materials, including photography, videography, and written content
Monitor industry trends and emerging marketing technologies to keep the property competitive in the luxury hospitality market

Show full description

Bachelor's degree in Marketing, Communications, Business Administration, or related field
Minimum 8 years of progressive marketing and communications experience in the hospitality industry, preferably in luxury hotel properties
Proven track record of developing and executing successful marketing strategies that drive revenue growth and brand awareness
Strong leadership experience managing marketing teams of 5+ members
Demonstrated expertise in digital marketing, including website management, social media strategy, and online advertising platforms
Proficiency in marketing analytics tools and ability to interpret data to inform strategic decisions
Excellent written and verbal communication skills with the ability to craft compelling brand messaging
Experience managing marketing budgets of $500,000 or more and demonstrating strong ROI
Knowledge of public relations, media relations, and crisis communication management
Familiarity with hospitality industry trends, competitive landscape, and luxury market positioning
Master's degree in Marketing, Communications, or Business Administration
Experience with luxury hospitality brands or high-end resort properties
Proficiency in marketing automation platforms and customer relationship management (CRM) systems
Background in event marketing and promotional campaign management
Experience with content creation, photography, and videography coordination
Knowledge of travel industry partnerships, including travel agencies and tourism boards
Certification in digital marketing or hospitality management
Experience with crisis communication and reputation management in high-profile settings

WHAT IS IN IT FOR YOU:

Come As You Are
Work With Purpose
Grow, Learn and Enjoy
Explore Limitless Possibilities

See how well you match this job Apply on the employer’s site ↗

Check your resume against this job Free, no sign-up. Nothing you paste is stored.

Staying safe while you apply

Never pay to apply, interview or accept an offer. ROLIVA never asks you for payment to apply to a job.
Apply only through the official “Apply on the employer’s site” button, on the employer’s own site, and check that a recruiter’s email uses that employer’s own domain rather than a free email address.
Be cautious of an offer made with no real interview, or pressure to decide quickly or share financial details early.

Does something look wrong with this listing? Use “Report broken link” in the role details, or read ROLIVA’s full job-safety guidance ↗.

Preparing for this role with ROLIVA

Check the fit.
Compare the requirements with the experience you have confirmed, including gaps.
Prepare honestly.
Build interview stories and application drafts from your own evidence.
Keep track.
Save the role and record your own application status and follow-ups.

Create a free workspace or log in.