Director, Public Affairs & Social Intelligence

Role Overview

The Director, Public Affairs and Communication Services Digital Services, Japan plays a critical role in advancing Coca‑Cola’s digital transformation by delivering innovative, data‑driven solutions across the public affairs and communication services. This role bridges digital capabilities with business priorities in Japan, ensuring that digital products and platforms enhance stakeholder engagement, strengthen brand reputation, and enable responsive, insight‑led decision making. Operating within a product‑centric digital model, this leader partners closely with business stakeholders, global digital teams, and regional leaders to translate transformation priorities into scalable digital solutions. The role focuses on embedding data, automation, and artificial intelligence into communications workflows, driving measurable improvements in customer experience, operational efficiency, and enterprise reputation management. This position requires strong cross‑functional collaboration, an ability to operate within a matrixed global environment, and a deep understanding of how digital capabilities can enable modern communication ecosystems and customer engagement strategies in a complex market like Japan.

What You will do for us

Lead the design, development, and deployment of digital products and frameworks supporting reputation and public affairs and communication services, aligned with enterprise digital transformation priorities

Translate business needs into digital solutions by partnering with commercial, public affairs, and communication teams to enable data‑driven engagement strategies

Embed data, analytics, and artificial intelligence into communication processes to enhance responsiveness, personalization, and insight generation

Drive adoption of digital platforms and tools, ensuring consistent usage and measurable business outcomes across stakeholder groups

Collaborate with global and regional digital teams to align Japan‑specific solutions with enterprise architecture, standards, and product strategies

Champion a product‑centric operating model by prioritizing user needs, continuous improvement, and measurable value delivery.

Enable integration of reputation research, customer feedback, social listening, and communication analytics into decision‑making frameworks

Identify opportunities to automate workflows and streamline operations to improve efficiency and reduce manual effort

Manage vendor and partner ecosystems to deliver high‑quality digital capabilities that align with enterprise standards

Support change management and capability building to increase digital fluency across communication teams

Collect, interpret, and communicate local reputation performance, converting intelligence into actionable insights, strategies, and tactics

Quantify the impact of PACS communications campaigns and initiatives in collaboration with internal and external partners

Refine our global corporate reputation framework, ensuring local attributes and data points are accounted for within the questionnaire

Design and oversee ad hoc research based on macro events, campaigns, or issues, collaborating with Human Insights and other Enterprise Intelligence teams as needed

Design and develop visualizations and dashboards to support the needs of stakeholders and partners

Requirements and Qualifications Skills

Bachelor’s degree in Information Technology, Business Administration, Communications, or a related field

8+ years of experience in digital product management, digital transformation, or technology delivery within customer engagement or communications domains

Demonstrated experience delivering digital platforms or solutions that support public affairs, or communications functions

Strong understanding of data and analytics concepts, including the application of artificial intelligence and automation in business processes

Experience working in a product‑centric operating model, with a focus on user‑centric design and continuous delivery

Proven ability to partner with business stakeholders to translate strategic priorities into digital solutions with measurable outcomes

Experience operating in a global, matrixed organization with alignment to enterprise standards and governance

Strong communication and stakeholder engagement skills, with the ability to influence across functions and levels

Familiarity with regulatory, cultural, and market dynamics in Japan, particularly as they relate to communication and customer engagement

Demonstrated ability to manage external vendors and drive delivery accountability

Commitment to continuous learning, digital innovation, and building inclusive, collaborative environments

Data Storytelling:  Ability to communicate complex data and insights through clear, compelling narratives

Research and Data Management: Experience in managing research projects, data sources, and reporting systems to drive actionable insights

Skills:

Artificial Intelligence (AI), Automation, Change Management Facilitation, Communication Technology, Cross-Functional Collaboration, Customer Experience Optimization, Digital Product Management, Partner Management, Public Relations Communications, Stakeholder Engagement, Vendor Relationship Management

Location(s):

Japan

City/Cities:

Tokyo

Travel Required:

00% - 25%

Relocation Provided:

No

Job Posting End Date:

December 30, 2026

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.