Education Marketing Specialist - Indonesia (6-month contract)

As an Education Marketing Specialist, you will sit at the centre of campaign execution, turning strategy into action. You will collaborate with the Education team, PerMar, Community, Social, agency partners, and cross-functional teams to bring high-impact campaigns to life.

Your work will directly shape how millions of teachers and students experience Canva in their classrooms, empowering them to achieve stronger teaching and learning outcomes.

At the moment, this role is focused on:

• Deliver end-to-end execution of truly local education marketing campaigns from initiation and briefing to rollout and performance reporting, ensuring campaigns launch smoothly, resonate with Indonesian teachers and students, and measurably contribute to deeper classroom usage.
• Develop insight-led campaign briefs, translating strategic goals into structured execution plans that drive activation and support long-term usage.
• Coordinate assets across internal teams and agency partners, maintaining clear timelines and quality standards so campaigns are delivered on time, on brand, and at a consistently high bar, strengthening trust, operational efficiency, and repeatability.
• Execute multi-channel campaigns across email, social, influencer, paid, and in-product surfaces, optimising channel mix and messaging to expand reach, increase engagement, and convert awareness into meaningful classroom usage among teachers and students.
• Localise global messages into culturally relevant education narratives, ensuring campaigns feel native to Indonesian classrooms rather than translated, increasing relevance, shareability, and impact across diverse education audiences.
• Track and analyse performance metrics beyond vanity numbers, connecting campaign activity to activation signals, student engagement, and Education MAU contribution, and providing clear, insight-led recommendations for improvement.
• Identify optimisation opportunities and continuously iterate campaigns, applying structured learnings to improve performance over time and raise the execution bar quarter by quarter.
• Collaborate cross-functionally with Education Sales, Community, Product Marketing, and broader Marketing teams, ensuring cohesive messaging and coordinated activation that reinforces adoption, strengthens ecosystem alignment, and drives sustained classroom impact.

You're probably a match if

• You have deep experience in the Indonesian education market, especially K–12. You understand how teachers and students use digital tools in real classroom settings, and you know how to design campaigns that align with school calendars, assessment cycles, and institutional realities — driving meaningful learning outcomes, not just surface-level engagement.
• You’ve run end-to-end campaigns targeting teachers and/or students. You confidently move from insight to brief, coordination to launch, and reporting to iteration — ensuring your campaigns drive reach, activation, and sustained usage.
• You know how to localise global ideas into culturally relevant stories for Indonesian education audiences. You understand tone, channel behaviour, and what motivates teachers versus students — and you tailor your messaging accordingly.
• You’re a clear and compelling communicator. You simplify complex ideas, write strong briefs, present campaign results with structure and purpose, and align stakeholders through thoughtful storytelling.
• You understand how to activate and engage education communities across multiple channels — including email, social, influencer partnerships, and in-product messaging. You know how communities behave online and how to build momentum beyond a single campaign moment.
• You’re data-driven and impact-focused. You look beyond vanity metrics, connecting reach and engagement to activation signals, usage behaviour, and MAU contribution — and you use insights to continuously refine strategy and execution.
• You’re highly organised and operationally disciplined. You proactively manage timelines, dependencies, and risks, anticipating blockers early and delivering campaigns to a high bar.
• You bring a strong growth mindset and sense of ownership. You’re comfortable operating in ambiguity, learning through iteration, raising the execution bar over time, and taking accountability for outcomes.
• You collaborate effectively with cross-functional partners. You build trust through clarity, reliability, and strong communication, ensuring alignment and smooth execution across multiple stakeholders.

About the team

The Indonesia Education Vertical drives end-to-end education growth. Our mission is to expand Canva’s meaningful classroom usage across K–12 and Higher Education.

We work closely with the Ministry of Education, local education stakeholders, community leaders, and internal cross-functional teams to ensure Canva becomes embedded in everyday teaching and learning.

Other stuff to know

We make hiring decisions to engage contractors based on your experience, skills and passion. When you signify interest in the Project, please tell us the pronouns you use and any reasonable adjustments you may need during the contractor-accreditation interview process.

Please note that contractor-accreditation meetings are conducted virtually.

We celebrate all types of skills and backgrounds at Canva so even if you don’t feel like your skills quite match what’s listed above - we still want to hear from you!

Check out lifeatcanva.com for more info.