General Manager – Merchandising (Hardgoods, EU Market)

Our aspiration is to deliver value in global supply chains by living our values around people, partners and planet. Guided by Humility, Entrepreneurship and Family, we focus on commercial performance that respects people and the environment.

We are looking for an independent and detail-oriented merchandiser to join us!

Here is what you need to know about this role:

Team Leadership & Regional Governance

Cross-Border Leadership: Lead and develop HK and China teams, setting clear KPIs and driving accountability, and developing future leaders through succession planning.

Strategic Sourcing & Category Leadership

Merchandising Leadership: Direct macro-level sourcing, product development, and market expansion strategies for EU hardgoods categories.

Commercial Strategy: Drive growth, maximize margins, and build competitive sourcing plans to ensure long-term supply continuity.

Market Intelligence: Track raw material trends, vendor technical capabilities, and EU retail innovations to drive strategic pivots.

Customer Engagement & Buying Meetings

European Retailer Alignment: Partner with EU buyers on log-term product direction, quality, target costs, and compliance.

Buying Trips & Events: Organize and facilitate buying trips, range reviews, and strategic meetings with key executive partners.

Vendor Management & Commercial Execution

Supplier Network Development: Build and evaluate a strong vendor network in HK and China for long-term scalable growth.

Cost Optimization: Negotiate high-level commercial terms, factory capacity, and strategic partnerships with suppliers.

Order Execution: Provide executive oversight of product lifecycles and short-cycle workflows, and safeguarding end-to-end supply chain reliability.

Risk & Compliance: Proactively mitigate macro supply chain risks and resolve bottlenecks, while upholding strict European regulatory standards.

Continuous Improvement: Streamline operational workflows and report key sourcing performance metrics to management.

You might be a good fit if you have/are …

Bachelor’s degree in Merchandising, Supply Chain Management, Business Administration, or a related discipline.

Minimum of 15+ years of progressive global sourcing, product development, or merchandising leadership experience, with a heavy focus on hardgoods/consumer goods, including at least 5 years in a senior managerial capacity.

Proven experience managing categories across Stationery, Toys, Household, or Multimedia.

Deep, mandatory experience in sourcing operations specifically tailored for leading European retailers. Solid understanding of the European retail environment, including compliance requirements, safety standards, product lifecycles, and seasonal timing.

Strong commercial acumen with demonstrated success leading large-scale cross-border teams across Hong Kong and Mainland China.

Highly energetic, self-motivated, and responsive with a strong "can-do" attitude under pressure, coupled with a visionary mindset and strategic agility.

Exceptional written and spoken command of English and Mandarin.

Willingness to travel across China, regional sourcing hubs, and Europe for vendor visits, trade shows, and customer meetings as required.

If this sounds like you, Apply Now!

#lftrading #lifung

It’s alright if this is not what you are looking for! You can also join us on LF Talent Network by clicking HERE. We will contact you when the right job opportunity comes up!

As an equal opportunity employer, we shall consider all applicants regardless of gender, age, religion, marital status, race, sexual orientation, disability, disease, pregnancy, or trade union and/or political affiliation, and disregard all factors deemed inappropriate by local law and the International Labor Organization’s Declaration on Fundamental Principles and Rights at Work.

Li & Fung may use AI-supported tools to assist with the processing and review of job applications. These tools may be used to summarize candidate information and assess application materials against role-related criteria for recruitment purposes. Any AI-generated output is used solely to support the review process. Final hiring decisions are made by authorized HR personnel and hiring managers. If you have any questions about our use of AI-supported tools in the recruitment process, please contact our recruitment team.

(Data collected will be used for recruitment purposes only.)

If this sounds like you, Apply Now!

​

As an equal opportunity employer, we shall consider all applicants regardless of gender, age, religion, marital status, race, sexual orientation, disability, disease, pregnancy, or trade union and/or political affiliation, and disregard all factors deemed inappropriate by local law and the International Labor Organization’s Declaration on Fundamental Principles and Rights at Work.