Growth Lead, Performance

About the Role

We’re hiring a Growth Lead, Performance to build and scale the acquisition engine that powers Avoca’s next stage of growth.

Your initial focus will be building and scaling our paid acquisition channels, starting with paid social and paid search, into meaningful sources of qualified pipeline. You’ll own these channels end to end: from strategy and execution to creative testing, conversion, measurement, and optimization.

But your mandate won’t stop at paid acquisition. We’re looking for a growth builder with broad demand generation instincts who can identify new opportunities, build channels from scratch, and turn what works into repeatable engines. You’re equally comfortable setting strategy and getting into the details of a campaign, creative concept, landing page, or experiment.

The scope is wide and the whitespace is real. We’re looking for a smart, high-agency person who builds their own leverage. You’ll report directly to the Head of Growth and work on the company’s highest-priority channels and growth bets.

What You'll Do

Build and scale paid social and paid search into major revenue drivers for our business

Own paid acquisition end to end, including strategy, execution, budget allocation, creative testing, conversion, measurement, and optimization

Build a high-velocity experimentation engine across audiences, messaging, creative, offers, and landing pages

Translate customer insights and performance data into campaigns that resonate with home services operators and drive qualified pipeline

Set performance targets and allocate investment based on pipeline, CAC, channel efficiency, and revenue

Partner closely with Sales, RevOps, Product Marketing to ensure a tight feedback loop on ICPs, lead quality, SLAs and pipeline handoff process

Use AI and automation to increase the speed and quality of campaign development, analysis, and experimentation

Identify, test, and scale growth channels beyond paid acquisition, turning the most promising opportunities into repeatable growth engines

What You’ll Bring

5+ years of experience in performance marketing, growth marketing, or demand generation, ideally at a fast-growing B2B technology company

A strong track record of personally building and scaling paid social programs, with deep expertise in Meta

Strong paid search experience and fluency across the acquisition funnel, from media and creative through conversion and measurement

Experience owning meaningful budgets and making investment decisions based on pipeline quality, marginal efficiency, and growth potential

A history of managing toward qualified pipeline and revenue, not just leads, clicks, or platform-reported conversions

Strong analytical and creative instincts, with the ability to turn customer insight and performance data into clear hypotheses and compelling campaigns

Broad growth experience and the ability to build, test, and scale channels beyond paid media

Fluency with AI tools and a bias toward using automation to increase your output and learning velocity

Who You Are

You’re a builder who wants to own both the work and the outcome, from setting the strategy to launching and optimizing the campaign

You have deep performance marketing expertise, but you don’t define yourself solely by paid media — you’re energized by finding and building whatever channel can move the number

You think in terms of qualified pipeline, CAC, and revenue while caring deeply about the details that drive them

You combine analytical rigor with strong creative judgment and understand that the message and offer matter as much as the media plan

You move quickly, run disciplined experiments, and make clear decisions even when the data is imperfect

You create clarity in ambiguous situations and don’t need an established playbook, a large team, or perfect information to make progress

You’re curious, resourceful, and willing to roll up your sleeves — no task is too small when it helps move the company forward

You want to work in person in NYC with an ambitious team that moves quickly and holds a high bar

Bonus Points

Experience marketing to mid-market buyers in a high-velocity sales motion

Experience in vertical SaaS or home services

A track record of building new growth channels from zero and scaling into meaningful sources of pipeline

Benefits

Comprehensive medical, dental, and vision insurance

Company-sponsored 401(k) through Vestwell

Flexible PTO plus U.S. federal holidays

Company-wide off-sites

Daily in-office lunch through Parkday

Dinner covered when working late

Commuter benefits and late-night rideshare

Standing desks and workspace accommodations available on request

All core tools and software provided

Compensation: The expected on target earnings for this role is $160,000–$210,000, with final compensation based on experience, skills, and qualifications determined during the interview process. Avoca's total compensation package includes base salary, bonus, equity, and a comprehensive suite of benefits and perks. Our Recruiting team will share the full details as you progress through our hiring process.

Why Avoca

At Avoca, you’ll be part of a team that’s building a category-defining company at the center of a massive market opportunity. We’re a fast-moving, collaborative team with a culture designed for builders who thrive on speed, iteration, and impact.

Avoca provides equal employment opportunities to applicants and employees without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability.