Growth Manager, International (LATAM & EMEA)

This role is for a marketer who can operate independently in new markets, adapt messaging for local audiences, and move fast without a playbook. You’ll be sourcing leads, launching campaigns, and running events within your first weeks — not waiting for a strategy deck to be approved.

This is a high-ownership, 0-to-1 role with direct impact on Oscilar’s international expansion. You will be the first marketing hire dedicated to these regions.

You will work closely with our Head of Growth, VP of Marketing, and regional Sales leadership.

Location: EMEA or LATAM required.

Language: Fluent in English. Spanish or Portuguese strongly preferred. Additional languages are a plus.

What You’ll Own

You will plan and execute the full regional growth marketing playbook across LATAM and EMEA, including:

Outbound Campaigns

Build and run multi-touch outbound sequences targeting regional prospects using Clay, Outreach, HeyReach, Nooks, and Cargo

Localize messaging and campaign assets for regional audiences — tone, language, compliance nuances

Design segmented plays by market, persona, and account tier

Partner with BDRs on regional outbound strategy and follow-up workflows

Paid Acquisition

Launch and manage paid campaigns on Google Ads, Meta Ads, and relevant regional platforms

Own regional ad creative, landing pages (Framer or equivalent), targeting, and budget allocation

Run continuous A/B tests on copy, creative, and audiences — optimize for pipeline, not vanity metrics

Identify and test region-specific channels (LinkedIn, local publications, industry directories)

Regional Events & Webinars

Plan and execute regional webinars targeting local personas and use cases

Identify and manage participation in regional conferences, trade shows, and industry meetups

Organize executive roundtables, dinners, and field events in key markets

Own the full event lifecycle: sourcing, promotion, on-site execution, and post-event follow-up sequences

Regional Market Development

Research and prioritize target markets and accounts within LATAM and EMEA

Build regional account lists from scratch using intent data, market research, and local knowledge

Adapt Oscilar’s positioning and value props for regional buyers — different pain points, regulatory environments, competitive landscapes

Identify and pursue co-marketing opportunities with regional partners, integrators, and industry groups

What You’ll Do

Launch Oscilar’s marketing presence in new regional markets from zero

Run outbound, paid, and event campaigns simultaneously across multiple markets

Localize and adapt campaign messaging, creative, and landing pages for regional audiences

Partner with Sales to build regional pipeline and account penetration strategies

Manage regional marketing budget and report on pipeline contribution by market

Iterate rapidly: launch campaigns, read the results, adjust, and relaunch

Build the repeatable playbook that future regional marketers will follow

What We’re Looking For

0-to-1 Growth Marketer

5–7+ years in B2B growth or demand generation marketing

Proven experience launching marketing programs in new regions or markets where no playbook existed

Hands-on across outbound, paid, and events — you don’t just plan campaigns, you build and ship them

Track record of generating pipeline in international markets

Multi-Channel Operator

Fluent in the modern growth stack: Clay, Outreach, HeyReach, Nooks, Cargo, Google Ads, Meta Ads, Framer (or equivalents)

Can build a landing page, set up an outbound sequence, launch a paid campaign, and organize a webinar — all in the same week

Comfortable managing multiple markets and campaigns in parallel

Multilingual & Culturally Fluent

Fluent in English. Spanish or Portuguese strongly preferred

Deep familiarity with business culture and buying behavior in LATAM and/or EMEA markets

Can localize messaging beyond translation — you understand what resonates locally

Comfort with Ambiguity

You thrive in environments where the playbook doesn’t exist yet

Can build account lists, campaign plans, and market entry strategies from incomplete data

Resourceful: you figure it out rather than wait for someone else to figure it out for you

Bonus Experience

Marketing to financial institutions or regulated industries in LATAM or EMEA

Experience at a company in the $5M–$50M ARR scaling phase

Run regional webinar programs or field events in multiple countries

Built outbound campaigns in non-English-speaking markets

Familiarity with regional data privacy regulations (GDPR, LGPD, etc.)

Why This Role Is Unique

At Oscilar, you will:

Build the international growth playbook from scratch — not inherit one

Be the first dedicated marketing hire for LATAM and EMEA — enormous ownership and impact

Have direct access to Sales leadership and the full GTM team

Operate with high autonomy, real budget, and a team that values execution over planning

Shape how Oscilar enters and wins in the world’s fastest-growing fintech markets

One More Thing

If you’ve read this far and don’t check every box but are convinced this role has your name on it — send a cold outbound email to joe@oscilar.com that makes us want to reply.

Bonus points if you include a mini go-to-market plan for one LATAM or EMEA market, or any creative campaigns you’ve run that punched above their weight.

We’ll read every one.

Benefits

Compensation: Competitive salary and equity packages

Flexibility: Remote-first culture

Culture: Family-friendly environment

Development: Unparalleled learning and professional development opportunities

Impact: Making the internet safer by protecting online transactions