Growth Marketing Operations Manager

Day-to-day you can expect to:

Design, build, and maintain HubSpot automations across the full funnel, from lead capture through to sales handoff, keeping logic clean, documented, and scalable

Own the HubSpot-Salesforce integration on the marketing side, partnering with RevOps to keep hand-offs tight and data consistent

Manage UTM tracking, form strategy, lead capture, and GA4 analytics, making sure tags, events, and conversion goals are firing correctly

Define audience segments, channel mix, and messaging priorities for demand generation campaigns, and set targets that consistently drive qualified pipeline

Own lead scoring and nurture from first touch to sales-ready, building and optimising models and sequences directly in HubSpot

Review and sign off agency campaign plans, monitoring MQLs, pipeline contribution, and cost per lead in real time, and acting quickly when performance falls short

Build weekly, monthly, and quarterly performance reports for leadership covering pipeline contribution, channel ROI, and MQL-to-SQL conversion

Diagnose funnel friction: when conversion rates drop or pipeline slows, trace root causes across HubSpot data, campaign performance, lead routing, and system behaviour

Manage multiple concurrent workstreams, triage inbound requests, own vendor relationships, and track spend against the marketing budget

To be successful, you'll have:

Proven experience across marketing operations and demand generation, moving comfortably between strategic decisions and hands-on execution

Strong HubSpot capability: you build, audit, and maintain complex workflows, lifecycle programmes, and lead scoring models with clean, documented logic

Solid working knowledge of Salesforce CRM and the ability to own the marketing side of the HubSpot-Salesforce integration

An analytical, diagnosis-led mindset: you work through funnel data and attribution to find root causes and translate them into clear recommendations

Experience managing agency relationships, holding partners accountable to reporting standards, data quality, and pipeline targets

Strong project management skills, with the ability to run multiple workstreams simultaneously and set realistic expectations with stakeholders

Bonus points if you bring:

Experience with ABM programmes and campaign personalisation in HubSpot

A genuine curiosity about AI and emerging martech, with experience leading tool adoption across a team

A track record of building marketing processes and documentation that actually enable self-serve

Why Perkbox?

Perkbox is the employee experience platform built to care for, connect with, and celebrate employees in all areas of life.

With more than 20 years of experience across public, private, SME and corporate sectors, we support nearly 4 million employees across 7,500 organisations in the UK and Australia. From the NHS to leading private sector businesses, our platform brings together benefits, wellbeing, and recognition in one place people actually use.

From access to expert mental health services to help with the cost of everyday essentials, our range of benefits and wellbeing tools meets people where they are, at work and beyond.

We're redefining what employee benefits can be. And we're just getting started.

The Interview Process

Our interview process involves 4 main stages:

Application

Short call with a member of the TA team

30-minute video call with Hiring Manager and one other team member

Final Interview and task with two members of the team

Our average process takes around 2-3 weeks, but we will always work around your availability. You will have the chance to speak to our recruitment team at various points during your process. If you have any specific questions ahead of this, please contact us on talent@perkbox.com

We’re committed to being an inclusive employer and creating a fair workplace for all. We encourage applications from candidates across all backgrounds, circumstances, ages, disabilities, ethnicities, religions or beliefs, gender identities, or sexual orientations

We're happy to offer reasonable adjustments during our hiring process. Just let us know, and we'll make it work for you. Your comfort and success matter to us!