Lesaffre

Head of Marketing

shanghai, China · On-site · Full-time

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About the role

Description from the employer’s posting. Check the employer’s page for the current version.

EmployerLesaffre
Locationshanghai, China
Work styleOn-site
Employment typeFull-time
Employer posted2 months ago

- Strategic Marketing Planning: Develop and execute comprehensive marketing strategies aligned with overall business objectives to drive brand growth, market penetration, and revenue generation.

- Brand Management and Positioning: Oversee brand identity, ensuring consistent messaging across all channels, and manage brand equity through strategic positioning and reputation management.

- Market Research and Intelligence: Conduct in-depth market analysis, competitor benchmarking, and consumer insights gathering to inform decision-making and identify new opportunities

- Integrated Campaign Execution: Lead the planning and implementation of multi-channel marketing campaigns (digital, traditional, PR, events) to maximize reach and engagement.

- Budget Management and ROI Analysis: Manage the marketing budget efficiently, allocating resources effectively, and monitoring key performance indicators (KPIs) to ensure high return on investment.

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- Team Leadership and Development: Recruit, mentor, and lead a high-performing marketing team, fostering a culture of innovation, collaboration, and continuous professional development.

- Cross-Functional Collaboration: Partner closely with Sales, Product, and Customer Success teams to align marketing initiatives with sales goals, product launches, and customer retention strategies.

- Digital Marketing and Technology Oversight: Drive digital transformation by leveraging marketing automation tools, SEO/SEM strategies, social media platforms, and data analytics to enhance online presence.

- Stakeholder and Agency Management: Serve as a key member of the senior management team, providing strategic input, while managing external agencies and vendors to ensure quality deliverables.

- Customer Experience and Engagement: Design and optimize customer journey touchpoints to enhance user experience, build loyalty, and drive long-term customer value through targeted engagement programs.

- Bachelor’s degree or above in Marketing, Business Administration, Advertising, Communications or a closely related field, with a solid academic foundation in core marketing theories and practices.Master’s degree or higher is preferred, with proven systematic training in brand strategy, digital marketing, or integrated marketing communication systems.

- 10+ years of experienceof managing product, communication and branding positioning projects.

- Full mastery of end-to-end marketing logic, with systematic knowledge covering market research, brand building, campaign planning, user operation and performance data analysis.

- Fluent English proficiency for cross-border business scenarios, capable of supporting global team collaboration, international event docking and overseas market strategy formulation.Skills

- Strong entrepreneurial mindset.

- An excellent ability for positioning a novel ingredient in this industry (benefits, prices, relevant prospects, competition positioning, regulatory positioning).

- Project Management Skills, ability to Manage Multiple Projects and Relationships Simultaneously.

- Team Leader and team player with a sense of dynamism, enthusiasm, a passion for excellence, innovation, and delivery.

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