Integrated Marketing Manager CFD/Financial Industry

Job Responsibilities

- Formulate and execute integrated marketing strategies:
- Develop the company’s global integrated marketing strategy and annual marketing plan aligned with corporate strategy and business objectives.
- Leverage CFD and financial industry trends, product iteration cycles, and regional market characteristics to integrate multi-channel resources (social media, content, KOLs, events, advertising, PR).
- Deliver differentiated, actionable integrated marketing solutions and take end-to-end ownership of execution performance to drive core KPIs: brand exposure, user acquisition, product conversion, and user retention.

- Team management & delivery of business goals:
- Build, manage, and develop the integrated marketing team.
- Define team objectives, performance metrics, and collaboration frameworks.
- Allocate projects and human resources rationally, track execution progress and deliverable quality, continuously upgrade team capabilities and operational efficiency, and ensure all marketing targets are delivered on schedule.

- Omnichannel marketing orchestration:
- Oversee content operations, social media operations, paid advertising, and related teams.
- Plan marketing content and publishing cadence for social media ecosystems (Twitter/X, Facebook, LinkedIn, Telegram, etc.) and content channels (official website, blogs, industry media, etc.) to guarantee consistent messaging and unified brand identity across touchpoints.
- Continuously optimize paid promotion strategies for Google and social media ads to drive synergistic growth of paid and organic traffic and improve overall marketing ROI.

- Regional & global campaign leadership:
- Lead end-to-end planning and delivery of flagship global marketing initiatives, including new product launches, trading competitions, user incentive programmes, webinars, market analysis livestreams, and financial summit partnerships.
- Own goal-setting, solution breakdown, resource allocation, cross-functional alignment (Product, Tech, Compliance, Design, etc.), execution, and post-campaign reviews.
- Manage project timelines, compliance standards, and communication outcomes to build high-impact industry-level marketing milestones.

- KOL & partnership ecosystem management:
- Manage global CFD and financial industry KOLs, investment thought leaders, industry media, community influencers, and partner resources.
- Establish and sustain long-term cooperative relationships.
- Define KOL and media collaboration strategies to advance media placements, co-created content, and cross-industry partnerships.
- Expand marketing reach, strengthen brand credibility and global footprint, measure partnership performance, refine cooperation frameworks, and control partnership costs.

- Marketing budget & data governance:
- Plan, allocate, and control annual and project-level integrated marketing budgets.
- Build marketing data tracking and performance evaluation mechanisms.
- Monitor key metrics such as impressions, click-through rates, conversion rates, user acquisition volume, CAC, ROI, and user retention.
- Produce regular marketing analysis and review reports for senior management.
- Adjust marketing strategies, channel mix, and resource investment based on data insights and business feedback to lift marketing efficiency continuously.

- Brand & public sentiment management:
- Collaborate with the brand team to articulate core brand values and tone and safeguard the company’s global brand image.
- Monitor financial industry developments and brand-related public sentiment.
- Implement early-warning and contingency protocols for public-opinion risks, identify and mitigate negative exposure proactively.
- Coordinate with leadership and relevant teams to resolve public-opinion incidents and preserve brand reputation and user trust.

- Cross-functional & cross-region collaboration:
- Act as the key owner for integrated marketing work, maintain high-efficiency collaboration with Product, Sales, Operations, Tech, Compliance, Design, and other teams.
- Align marketing requirements and resource allocation across regional markets.
- Enable localised adaptation of headquarters-level strategies in regional markets, and ensure marketing priorities remain aligned with corporate business goals.

Job Requirements

- Education & professional background:
- Bachelor’s degree or above; majors in Marketing, Advertising, Public Relations, International Business, Finance or related fields are preferred.
- 5-8 years of relevant integrated marketing experience; must have CFD or financial industry exposure, plus minimum 3 years of people-management experience.
- Solid understanding of CFD business models, financial product attributes, target audience profiles, and industry go-to-market logic.

- Strategic & professional marketing capabilities:
- Proven track record in integrated marketing strategy formulation, campaign design, execution governance, and post-mortem analysis.
- Capable of building global marketing strategies derived from business objectives, with verifiable end-to-end global campaign delivery experience.
- Deep familiarity with core CFD/financial marketing channels: social media, KOLs, industry media, paid advertising, and partner channels; able to foster multi-channel synergistic growth.

- Team & project management competencies:
- Strong leadership and people-management skills, with hands-on experience in team building, talent development, performance management, and cross-regional team collaboration.
- Robust project orchestration and resource prioritisation skills; capable of running multiple concurrent marketing projects and aligning Product, Sales, Operations, Tech, Compliance, Design stakeholders to ensure smooth roll-out of marketing initiatives.

- Data-driven & commercial acumen:
- Strong capabilities in data analysis, budget planning, cost control, and commercial judgment.
- Evaluate channel and project performance against core marketing metrics, allocate resources rationally, and take accountability for marketing ROI and business outcomes.

- Global mindset & compliance awareness:
- Global perspective with awareness of cross-cultural nuances, local market dynamics, and financial regulatory frameworks across geographies.
- English as a working language with fluent written and verbal communication skills; capable of independently engaging overseas stakeholders and drafting English-language marketing materials.
- High compliance awareness to enforce compliance standards for marketing content and events and mitigate regulatory risks.

- Personal attributes:
- Strong sense of responsibility, goal orientation, decision-making, communication, coordination, and stress tolerance.
- Thrive in the fast-paced, dynamic financial industry environment.
- Demonstrated learning agility, problem-solving skills, and innovative thinking, with genuine passion for CFD and financial sector business.

- Nice-to-have:
- Hands-on experience in overseas-market integrated marketing and localised team management.
- Successful track record of designing and launching CFD/financial industry marketing campaigns.
- Established network of financial sector KOLs, media contacts, and industry partners.
- Multilingual proficiency.