Continental

JP Tire_RE Trade Marketing Specialist

Tokyo, Japan · Hybrid · Full-time

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About the role

Description from the employer’s posting. Check the employer’s page for the current version.

Trade Marketing Strategy & Planning

Develop and execute trade marketing strategies aligned with company sales and marketing objectives.
Plan annual trade marketing calendars, promotional roadmaps, and product launch support activities.
Identify and drive key seasonal campaigns, retailer activation programs, and sales growth opportunities.
Monitor market trends and proactively optimize plans to maximize business performance.

Retailer Engagement & Dealer Relationship Management

Act as the primary marketing contact for dealers, distributors, and retail partners.
Build strong partnerships and provide tailored marketing support to drive sell-in and sell-out performance.
Collaborate with sales teams to align trade marketing initiatives with business objectives.
Gather market insights and customer feedback to improve marketing effectiveness and customer satisfaction.

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Promotional Campaigns & Dealer Programs

Design, implement, and evaluate trade promotion campaigns to increase sales and brand visibility.
Manage dealer incentive schemes, loyalty programs, and seasonal promotional activities.
Develop customized marketing plans for key accounts and strategic partners.
Coordinate co-branded campaigns and joint marketing initiatives with retailers and distributors.

POSM & Merchandising Management

Plan, develop, and manage point-of-sale materials, merchandising tools, and promotional assets.
Ensure all marketing materials comply with brand guidelines and effectively engage target consumers.
Manage inventory, distribution, and lifecycle of POS materials and promotional merchandise.
Maintain attractive and up-to-date retail displays to enhance brand presence at the point of purchase.

Event & Trade/Road Show Management

Organize dealer conferences, customer events, incentive programs, and driving experiences.
Manage event planning, logistics, vendor coordination, and on-site execution.
Represent the company at trade exhibitions, auto shows, and industry events.
Coordinate booth design, product displays, and visitor engagement activities to maximize event impact.

Cross-Functional Collaboration

Work closely with Sales, Product, PR, and Digital teams to ensure integrated go-to-market execution.
Coordinate external agencies, suppliers, and retail partners to deliver marketing programs efficiently.
Share market intelligence and business feedback to support continuous improvement and strategic decision-making.

Bachelor’s degree in Marketing, Business Administration, or a related field.
3+ years of experience in Trade Marketing, Retail Marketing, Channel Marketing, or a related commercial function.
Proven experience in developing and executing trade promotions, marketing campaigns, events, and retail activation programs.
Resilient, adaptable, and able to perform effectively in a fast-paced environment while responding to diverse customer and business needs.
Outgoing personality with excellent communication, relationship-building, and stakeholder management skills.
Business-level English and native-level Japanese.

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