Softswiss

Lead Generation Specialist (Africa) – Senior

Kato Polemidia, CY • Warszawa, PL • Poznań, PL • Il-Gżira, MT • Cape Town, ZA · Work style not stated · Full-time

Apply on the employer’s site ↗See how well you match this job

You apply directly with the employer. ROLIVA does not submit applications from this page and is not the employer.

About the role

Description from the employer’s posting. Check the employer’s page for the current version.

EmployerSoftswiss
LocationKato Polemidia, CY • Warszawa, PL • Poznań, PL • Il-Gżira, MT • Cape Town, ZA
Work styleWork style not stated
Employment typeFull-time
Employer posted2 months ago

Overview:

SOFTSWISS is hiring a Lead Generation Manager – Africa to join our Business Development team. You'll be responsible for building a strong, qualified pipeline of prospective operators and partners across African markets, working closely with our Business Development Managers to fuel commercial growth in the region.

Purpose of the role:

You'll drive top-of-funnel growth across African markets by identifying, researching, and qualifying prospective operators and partners for our iGaming solutions. Your work will directly impact the volume and quality of our sales pipeline, enabling the BD team to focus on converting well-qualified opportunities into long-term partnerships.

Key responsibilities:

Proactively identify and research potential operators and partners across African markets through market mapping, desk research, and industry intelligence tools;

Show full description

Build and manage targeted prospect lists, keeping them current as the regional market evolves;

Conduct initial outreach (email, LinkedIn, phone) to generate interest and set up qualified meetings for Business Development Managers;

Maintain accurate, up-to-date records in the CRM system (prospects, outreach activity, lead status, source tracking);

Monitor African iGaming news, licensing developments, and operator activity to surface new opportunities;

Support conference and event preparation by identifying target attendees and helping coordinate outreach before and after events;

Contribute market intelligence and prospect insights to the broader Africa go-to-market strategy.

Required Experience:

Minimum 1–2 years of experience in lead generation, sales development, or business development, within iGaming environment;

Strong research skills and comfort using tools such as LinkedIn Sales Navigator, CRM platforms, and industry databases;

Excellent written and verbal communication skills; confident conducting cold outreach;

Highly organized, with strong attention to detail in tracking and reporting pipeline activity;

Proficiency in English (B2 or higher).

Nice to have:

Familiarity with the African iGaming market;

Experience with PipeDrive and HubSpot;

Interest in progressing toward a full-cycle Business Development role over time.

Our Benefits:

Private health insurance

Sports benefits

Comprehensive Mental Health Program

Free English lessons (online)

Local language courses

Paid time off

Maternity leave support

Referral program rewards

Upskilling, internal workshops, and participation in professional conferences and corporate events

See how well you match this job Apply on the employer’s site ↗

Check your resume against this job Free, no sign-up. Nothing you paste is stored.

Staying safe while you apply

Never pay to apply, interview or accept an offer. ROLIVA never asks you for payment to apply to a job.
Apply only through the official “Apply on the employer’s site” button, on the employer’s own site, and check that a recruiter’s email uses that employer’s own domain rather than a free email address.
Be cautious of an offer made with no real interview, or pressure to decide quickly or share financial details early.

Does something look wrong with this listing? Use “Report broken link” in the role details, or read ROLIVA’s full job-safety guidance ↗.

Preparing for this role with ROLIVA

Check the fit.
Compare the requirements with the experience you have confirmed, including gaps.
Prepare honestly.
Build interview stories and application drafts from your own evidence.
Keep track.
Save the role and record your own application status and follow-ups.

Create a free workspace or log in.