LN Concerts, Social Insights Analyst

THE JOB

The Social Insights Analyst will play a key role in Live Nation Entertainment’s Concert division, living and breathing in social listening, reporting and analytics from start to finish, including query building, dashboard development and delivering reports. This role will uncover insights and trends for actionable storytelling opportunities, guide marketing strategy, and inform cross-functional partners on social, cultural, and influencer trends. Reporting to the Sr. Manager, Analytics & Strategy, this position is ideal for someone who thrives in building scalable analytics systems while staying deeply connected to cultural and platform trends and developments.

We're looking for a data-minded storyteller who lives at the intersection of social media and analytics. You'll own reporting and measurement for earned conversation tied to tours, on-sales, and artist activations. This is a great fit for someone who's equally comfortable in a spreadsheet and a comment section.

WHAT THIS ROLE WILL DO

• Own measurement and analysis of earned social conversation: mentions, share of voice, sentiment, engagement on non-owned posts, organic reach, and virality across Instagram, TikTok, X, YouTube, and emerging platforms.
• Run social listening across tour cycles (from announcements, on-sales to live moments), tracking fan sentiment, conversation volume, and flagging shifts in real time.
• Measure fan- and creator-generated content (UGC): what's made, how it spreads, which moments drive organic amplification, and how artists, media, and fan accounts pick it up.
• Build and maintain dashboards and recurring reports (daily, weekly, campaign-level, ad-hoc, and post-mortem), using Boolean logic to sharpen queries and insights delivery.
• Run competitive and benchmark analysis to contextualize our performance.
• Build alert systems for emerging artist topics, trends, and brand risks, supporting Community Management, Marketing, and PR/Comms in shaping response messaging.
• Partner with social listening-tool vendors and cross-functional teams to improve benchmarks, KPIs, alerts, and depth of insight.
• Uncover fan insights through audience demographics to help guide campaign planning

WHAT THIS PERSON WILL BRING

• 2–4 years in social media analytics, social listening, and/or digital insights with a focus on earned measurement (agency or in-house social team preferred).
• Hands-on experience with social listening and publishing tools (Meltwater, Brandwatch, Sprout, Quid, etc.) plus platform-native analytics.
• Comfortable with audience demographic tools such as Audiense as well as platform follower demographics through CreatorIQ.
• Fluency in earned-social metrics (share of voice, sentiment, mention volume) and a clear sense of which ones actually matter.
• Strong Excel/Google Sheets skills and a solid grasp of Boolean logic for query development.
• Proven ability to own analytics end-to-end (query design, reporting, dashboard development and maintenance), with a track record of spotting and fixing gaps in reporting infrastructure.
• Deep understanding of social platforms as both a fan and an analyst: how conversation forms, why things spread, what fans respond to, plus genuine curiosity about cultural trends, emerging formats, and creator marketing.
• Strong communication skills: you can turn a spike in conversation into a one-slide "so what" for non-technical stakeholders.
• Detail-oriented, organized, and able to juggle multiple projects and deadlines under pressure.
• A proactive, collaborative team player who flags insights before they're asked for and adapts to evolving leadership needs.
• Bachelor's degree in Marketing, Analytics, or a related field.

NICE TO HAVE:

• Passion for live music, touring, and artist marketing.
• Experience with sentiment analysis, text/topic classification, or unstructured conversation data.
• Familiarity with creator/influencer earned-coverage measurement.
• Experience connecting earned social signals to broader marketing or fan-growth outcomes.

BENEFITS & PERKS

Our motto is ‘Taking Care of Our Own’ through 6 pillars of benefits:

HEALTH: Medical, vision, dental and mental health benefits for you and your family, with access to a health care concierge, and Flexible or Health Savings Accounts (FSA or HSA)

YOURSELF: Free concert tickets, generous paid time off including paid holidays, sick time, and personal days

WEALTH: 401(k) program with company match, stock reimbursement program

FAMILY: New parent programs including caregiver leave, plus fertility, adoption, foster, or surrogacy support

CAREER: Career and skill development programs with School of Live, tuition reimbursement, and student loan repayment

OTHERS: Volunteer time off, crowdfunding match

EQUAL EMPLOYMENT OPPORTUNITY

We aspire to build teams that reflect and support the fans and artists we serve. Every day we aim to promote environments where everyone can be themselves, contribute fully, and thrive within our company and at our events. As a growing business we will encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with.

Live Nation strongly supports equal employment opportunity for all applicants regardless of age (40 and over), ancestry, color, religious creed (including religious dress and grooming practices), family and medical care leave or the denial of family and medical care leave, mental or physical disability (including HIV and AIDS), marital status, domestic partner status, medical condition (including cancer and genetic characteristics), genetic information, military and veteran status, political affiliation, national origin (including language use restrictions), citizenship, race, sex (including pregnancy, childbirth, breastfeeding and medical conditions related to pregnancy, childbirth or breastfeeding), gender, gender identity, and gender expression, sexual orientation, intersectionality, or any other basis protected by applicable federal, state or local law, rule, ordinance or regulation.

We will consider qualified applicants with criminal histories in a manner consistent with the requirements of the Los Angeles Fair Chance Ordinance, San Francisco Fair Chance Ordinance and the California Fair Chance Act and consistent with other similar and / or applicable laws in other areas.

We also afford equal employment opportunities to qualified individuals with a disability. For this reason, Live Nation will make reasonable accommodations for the known physical or mental limitations of an otherwise qualified individual with a disability who is an applicant consistent with its legal obligations to do so, including reasonable accommodations related to pregnancy in accordance with applicable local, state and / or federal law. As part of its commitment to make reasonable accommodations, Live Nation also wishes to participate in a timely, good faith, interactive process with a disabled applicant to determine effective reasonable accommodations, if any, which can be made in response to a request for accommodations. Applicants are invited to identify reasonable accommodations that can be made to assist them to perform the essential functions of the position they seek. Any applicant who requires an accommodation in order to perform the essential functions of the job should contact a Human Resources Representative to request the opportunity to participate in a timely interactive process. Live Nation will also provide reasonable religious accommodations on a case-by-case basis.

HIRING PRACTICES
The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.

Live Nation recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner. Live Nation may pursue all avenues available, including promotion from within, employee referrals, outside advertising, employment agencies, internet recruiting, job fairs, college recruiting and search firms. Live Nation may use artificial intelligence (AI) tools to support application screening and assessment. All hiring decisions are made with human review.

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The expected compensation for this position is:

$56,000.00 USD - $70,000.00 USD

** Pay is based on a number of factors including market location, qualifications, skills, and experience.

Live Nation Entertainment will never request payment or equipment purchases as part of the hiring process. Recruiters will only contact candidates from official Live Nation or affiliated brand email domains.