Local Marketing Coordinator - Toys

One of the largest toy companies in the world, our globally recognised and award-winning brands include Bunch O Balloons, Mini Brands, XSHOT, Rainbocorns, and Smashers. Our global FMCG brands include MONDAY Haircare, Rascals, NOOD, BONKERS, and Gumi Yum Surprise.

The Role

You're the connective tissue between global brand plans and what actually lands in the European market. You own local media budgets end-to-end, turning brand priorities into media plans, briefs into live campaigns, and performance data into decisions. Part planner, part analyst, part storyteller, you make every dollar of spend work harder and you can prove it.

What You'll Do

Own the media budget. Set, own and manage local media investment across the European market, allocating by brand and channel and adapting quickly to product sales trends and performance.

Plan integrated campaigns. Build media plans across digital, social, video, retail media and other paid channels to hit brand and commercial objectives within budget.

Brief the in-house agency. Write clear, commercially focused briefs for the in-house digital agency and manage the relationship end-to-end, across timings, deliverables, budgets and quality.

Deliver brief to live. Coordinate campaigns across all markets in scope, on time, on budget and on brand, with the correct brand and marketing approvals on every asset and placement before it goes live.

Monitor and optimise. Track media performance against KPIs throughout each campaign, optimising spend and flagging risks or opportunities early.

Turn results into stories. Analyse campaign results, draw out actionable insights and present clear post-campaign reviews to internal stakeholders and leadership.

Make results retailer-ready. Package media results into polished, easy-to-share summaries for retailers to support the sales team and strengthen partnerships.

Be the bridge. Work closely with global marketing, local sales, the in-house agency and the China team to keep media plans aligned with wider brand and business priorities.

Stay ahead of the market. Track the European media landscape, platforms and competitor activity, bringing new ideas and smarter ways to invest.

Jump in where needed. Support the local marketing team on wider business projects when the moment calls for it.

What You Bring

Commercial instinct. You naturally link media investment to sales and business outcomes.

Strong analytical skills. Monitoring, measuring and reporting on campaign performance is second nature.

Problem-solving energy. You take a proactive, entrepreneurial approach: diagnose the issue, build a clear plan and drive to the goal without waiting to be asked.

Sharp communication. You write and speak with clarity and confidence, from agency briefs to leadership reviews.

Ruthless organisation. You juggle multiple campaigns, markets and deadlines in a high-pressure, time-sensitive environment and adapt easily to shifting priorities.

A natural collaborator. You work effectively across different teams, departments and third parties.

An eye for detail, with nothing slipping through the cracks.

Degree in Marketing or Business is preferred

Why ZURU

This is media with real regional ownership. You'll run the local media engine for the world's fastest-growing toy brands across Europe, with healthy budgets, specialist teams and zero red tape. If you want to own the plan from budget to results instead of executing someone else's, this is it.

Scale. Your campaigns reach millions of families across every market in the region.

Ownership. You own the budget and the plan from idea to live, and you get out what you put in.

Culture. A collaborative, fast-moving marketing team that backs its people.

If this sounds like you, we'd love to chat!

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