Manager — ALL Accor Brand Content Marketing

MAIN COMPLEXITY / CRITICAL ISSUES IN THE JOB

• Defining loyalty offers in collaboration with the ICP team and ensuring their accurate integration into the campaign calendar

• Coordinating across CRM and social media to ensure brand content is consistently deployed and on-brand across all funnel stages

• Managing the day-to-day relationship with Publicis for asset creation, ensuring quality, brand alignment, and on-time delivery

• Liaising with Global and regional teams to ensure consistency across the ALL Accor brand and share key learnings across markets.

TASKS / MAIN ACCOUNTABILITIES

Loyalty Offer Definition & ICP Coordination

• Implement ALL Accor ENA loyalty campaign offers in collaboration with the ICP team, ensuring offers are commercially relevant and aligned with loyalty objectives across the funnel — from acquisition and activation to retention

• Integrate validated offers into the campaign calendar, coordinating timing and priorities across teams

• Act as the operational point of contact with the ICP team, tracking deliverables and ensuring campaigns go live on schedule

Newsletter Content & CRM Collaboration

• Define and coordinate the content of ALL Accor loyalty newsletters with the CRM team, ensuring messaging is on-brand, audience-relevant, and aligned with the campaign calendar

• Brief the CRM team on assets, copy, and creative direction for each send

• Ensure consistency of brand expression across all CRM communications

• Implement targeted offers aligned with the ICP calendar and key commercial activations

Content Creation & Publicis Management

• Manage the day-to-day relationship with Publicis for the creation and adaptation of brand content assets across all channels

• Brief the agency on campaigns, seasonal moments, and loyalty priorities; review and validate deliverables against brand guidelines and campaign objectives

• Ensure regional adaptation of global master assets, maintaining brand consistency across ENA markets

• Coordinate asset delivery timelines to ensure content is available on schedule across CRM, social media, and other touchpoints

Performance Tracking

• Track and analyse campaign performance across CRM and social media channels, preparing regular reporting for the Senior Manager

• Translate performance insights into actionable recommendations to continuously improve content effectiveness

• Strong operational and organisational skills, with a rigorous approach to campaign and content management
• Good understanding of loyalty mechanics and the ability to define commercially relevant offers
• Comfortable briefing creative agencies such as Publicis and providing clear, constructive feedback
• Analytical mindset, comfortable tracking performance across CRM and social media channels
• Collaborative and proactive, able to coordinate effectively across multiple internal teams

REQUIRED SKILLS AND KNOWLEDGE

• Experience in brand content, CRM marketing, or integrated digital marketing

• Experience working with creative agencies, including day-to-day management of content production with partners such as Publicis

• Good understanding of CRM campaign management and newsletter production processes

• Experience working with loyalty offers or campaign calendar management is a plus

• Strong written communication skills in both French and English

EXPERIENCE NEEDED

• Professional experience: 3–5 years in brand content, CRM, or integrated digital marketing

• Education: Master's degree (Bac +5) in Marketing, Communications, or Business

• International exposure: Multi-country experience is a plus

• Languages: French and English mandatory

The position is for a six-month period, with a desired start date of September 1st.