Manager, Digital Marketing

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• Manages the day-to-day digital marketing campaigns and initiatives, ensuring that they are executed on time, within budget, and aligned with organization's marketing guidelines (either internally with the team or with external partners) • Implements search engine optimization (organic performance) strategies, managing keyword research, content optimization, while tracking performance metrics and reporting results to senior management • Creates, manages, and monitors digital marketing campaigns to ensure they are effective and meet KPIs • Manages digital marketing best practice adoption and system standardization within the team • Contributes to team plans by guiding in the preparation of reports, analyses, and recommendations aimed at enhancing the performance of the channels, improving data quality, and optimizing online content • Implements search engine marketing (SEM) and paid search campaigns optimizations, while tracking performance metrics and reporting results to senior management • Ensures compliance with data privacy regulations, such as General Data Protection Regulation (GDPR), in all digital marketing activities • Continuously monitors advancements in marketing technology, such as leveraging Artificial Intelligence (AI) to optimize digital marketing efforts. For example, applies AI-powered tools to enhance clients and talents segmentation, personalize marketing campaigns, and predict clients and talents behavior, ensuring cutting-edge strategies drive measurable results. Grade Descriptor • In-depth understanding of concepts and principles in own discipline and a good knowledge of these elements in related disciplines • Provides management and guidance to professional employees and/or supervisors or supervises large, complex business or technical support teams • Has accountability for the performance and results of a team or multiple related teams • Adapts team plans, sets priorities and allocates resources to align with business area objectives • Provides input into budgets • Decisions and problem solving are guided by policies, procedures and team / business area plan; receives guidance from manager