Manager II, Marketing

RESPONSIBILITIES

• Own end-to-end campaign delivery for priority business areas and portfolio initiatives

• Act as primary liaison for Audience and Field teams, ensuring briefs are clear, aligned, and translated into actionable execution plans

• Drive campaign strategy and execution support for regional campaigns

• Coordinate cross-functionally across Content, Creative, and execution teams

• Lead campaign performance tracking, optimization, and insight sharing for priority business areas and portfolio initiatives

• Reports into Director of Global Campaigns

TYPICAL ACTIVITIES

• Lead or partner on the development of campaign strategies based on briefs from Audience and/or Field

• Integrate global priorities and regional needs into cohesive campaign approaches

• Manage campaign briefing, ensuring inputs are clear, aligned, and actionable

• Coordinate creative and asset development with Content and Creative teams

• Translate campaign strategy into localized execution with Field teams

• Lead end-to-end campaign delivery and optimization

• Share performance insights with Audience, Field, and Product teams

• Works with peers across Demand & Lifecycle Marketing to ensure cohesiveness and coordination across multiple campaigns in market

PROFILE & EXPERIENCE

• Strong experience in B2B campaign or demand generation marketing

• Proven ability to manage multi-channel campaign execution and optimization

• Strong stakeholder management across Audience, Field, and Marketing teams

• Confident cross-functional operator who can guide and support junior colleagues

WHY THIS ROLE MATTERS

At Elsevier, campaigns are the engine that connects strategy to market impact. The Senior Manager for Global Campaigns plays a pivotal role in ensuring that Audience and Field priorities are translated into well-executed, high-performing campaigns that build awareness and engagement across the Academic & Government markets. This is a role where your ability to orchestrate across teams, manage complex briefs, and deliver at pace makes a real difference for the customers and researchers Elsevier serves.









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