IFS

Marketing Manager / Account-Based Marketing (ABM)

Paris, Île-de-France Region, France · Hybrid · Full-time

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About the role

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EmployerIFS
LocationParis, Île-de-France Region, France
Work styleHybrid
Employment typeFull-time
Employer posted17 days ago

ROLE OVERVIEW

The Account-Based Marketing (ABM) Marketing Manager is responsible for designing and executing account-based marketing programs that accelerate pipeline and revenue from IFS's highest-value target accounts across South & Central Europe (DACH, France, Iberia and Eastern Europe).

Working in close partnership with Regional Sales Directors, Industry Marketing and Global Campaigns, this role develops personalised, multi-channel engagement strategies for named accounts and buying groups, ensuring marketing investment is focused on the opportunities with the highest commercial potential.

This role is the regional owner of the ABM strategy and execution framework and acts as the primary marketing partner for enterprise sales teams pursuing strategic accounts.

Reports to: Marketing Manager Net New – South & Central Europe

Location: Germany or France (preferred)

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KEY RESPONSIBILITIES

Account Strategy

Develop the regional ABM strategy aligned to regional sales priorities such as Strategic, Enterprise and nominated T100 accounts.

Build and maintain named account lists with Sales Leadership.

Segment accounts into Tier 1 engagement programmes.

Identify buying committees and key personas within strategic accounts.

Campaign Development & Execution

Design personalised 1:1 campaigns.

Coordinate digital, executive engagement, events, direct mail and customer advocacy activities.

Develop account-specific messaging and value propositions.

Sales Partnership

Participate in Sales account planning sessions and align marketing activities to strategic opportunities.

Support deal acceleration and expansion campaigns.

Enable sales with market intelligence, account intelligence, engagement insights and personalized assets.

Measurement & Optimization

Track account and buying group engagement.

Measure influence on pipeline creation and acceleration.

Optimize programs using campaign performance and sales feedback.

Budget & Vendor Management

Manage ABM program budgets and ensure cost-effective execution.

Coordinate with agencies, data providers and technology vendors, including ABM platforms.

SUCCESS METRICS

Marketing sourced pipeline from named accounts

Marketing influenced pipeline

Target account engagement score

Buying committee penetration

Pipeline velocity improvement

Win rate improvement

Average deal size

Sales satisfaction

REQUIRED EXPERIENCE

6+ years B2B enterprise marketing.

3+ years executing enterprise ABM programs.

Experience working alongside Enterprise Sales teams.

Knowledge of account-based marketing platforms.

Experience in enterprise software, SaaS or industrial technology.

Skills

Proven success in ABM or strategic B2B marketing within an enterprise software / SaaS environment.

Strong understanding of complex sales cycles and multi-stakeholder buying processes.

Experience with ABM platforms, marketing automation and CRM.

Data-driven mindset with the ability to translate insights into action.

Excellent stakeholder management and collaboration skills in a matrix environment.

Business-level English, plus German or French preferred.

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