Media Lead - Norway & Iceland

What You’ll Do for Us

Media & Connections Planning

Translate brand and IMX strategies intoeffective, efficient, and insightbasedLocalmedia plans across the full funnel (awareness → engagement → conversion).

Develop annual and campaignspecific media plans in partnership with brand teams and the media agency.

Evaluate consumer and shopper media opportunities inNorway-Iceland, integrating cultural, digital, and competitive insights.

Media Buying Support & Agency Management

Work with the media agency on planning and buying across TV, OOH, Audio, Digital, Social, Search, and Retail Media.

EnsureNorway-Icelandachievesefficient media buyingand optimal value from negotiations and agency partnerships.

Review and validate media plans,KPIs,CPMs, CPTs, digital viewability, and platformspecific benchmarks.

Investment Management & Governance

Monitor and report media investment vs. planned budgets; recommend corrective actions when needed.

Approve agency buying orders, shifts, optimisations, and invoices.

EnsureNorway-Icelandmedia spend complies with system policies, Responsible Marketing guidelines, and governance frameworks.

Connections Integration

Partner with Brand Managers/Senior Brand Managers to ensure media is integrated into campaign briefs, assets, creative, and activation plans.

Work with Social, Influencer, Creative, Shopper, and IMX teams to ensureone connection planacross paid, earned, owned, and shared channels.

Coordinate owned/social content calendars and realtime amplification with IMX partners.

Performance, Measurement & Analytics

Track media performance across platforms, leveraging MMM, brand lift, digital analytics, competitive reporting, and media auditing tools.

Provide postcampaign evaluations and recommendations to strengthen future media plans.

Use data to optimise inflight campaigns for reach, attention, effectiveness, and ROI.

CrossFunctional & Local Network Collaboration

Partner with Commercial, RGM, Insights, Shopper, and bottler (local marketing) teams to ensure media plans support business priorities.

Align with global/Europe IMX teams as needed while ensuringNorway-Icelandspecific relevance.

Drive alignment with legal, PR, crisis management, and social teams when issues arise.

Market Stewardship & Expertise

Maintain a deep understanding of theLocalmedia landscape, platform innovations, retail media trends, and competitor activity.

Identify opportunities to pilot new media formats, technologies, and partnerships inNorway-Iceland.

Support elevation of overall media capability across theNorway-Icelandmarketing team.

Qualifications & Requirements

Bachelor’s degree in Marketing, Media, Communications, Digital, Business, or related field.

6–8 years of media planning/buying or connections experience, preferably in FMCG or agency environments.

Strong understanding of the media landscape inNorway-Iceland, including digital, programmatic, social, and datadriven advertising.

Experience managing media agencies and large media budgets.

Strong analytical skills; able to interpret media performance data and optimise investments accordingly.

Experience working crossfunctionally across brand, creative, commercial, and shopper teams.

Strong communication and influencing skills; able to align partners and stakeholders.

Ability to manage multiple projects simultaneously in a fastpaced environment.

Comfortable working autonomously while integrating into a collaborative local team structure.

What We Can Do For You

Impact:Shape how CocaCola brands connect withLocalconsumers across all media channels.

Learning:Exposure to global and regional IMX expertise and cuttingedge media practices.

Growth:Opportunity to strengthenNorway-Iceland’s media capability in a highly visible market role.

Creative Collaboration:Work with worldclass agencies, platforms, and internal creative partners.

Confidentiality Notice

This job description outlines the general nature and key responsibilities of the role. Duties may evolve based on business needs. All information is confidential and intended solely for internal hiring purposes within the Europe Operating Unit.

Skills:

Agency Management, Communication, Connections Planning, Creativity, Digital Media, Digital Signage, Google Analytics, Group Problem Solving, Marketing Campaigns, Marketing Strategies, Microsoft Office, Negotiation, Paid Search Marketing, Programmatic (Inactive), Search Engine Marketing (SEM), Search Engine Optimization (SEO), Social Media, Teamwork, Videography, Waterfall Model

Location(s):

Norway

City/Cities:

Lorenskog

Travel Required:

00% - 25%

Relocation Provided:

No

Job Posting End Date:

October 19, 2026

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.