Pernodricard
National Brand Ambassador, Martell
China · Work style not stated · Full time
Posted over 6 months ago: check it’s still open
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About the role
Description from the employer’s posting. Check the employer’s page for the current version.
- EmployerPernodricard
- LocationChina
- Work styleWork style not stated
- Employment typeFull time
- Employer posted
1. Brand Education & Mentoring
•Develop and execute a Martell education programme with to-B and to-C faces to ensure efficient recruitment for Martell and cognac
•Inspire and educate in-market sales team on the brand to generate interest and a robust understanding of qualities/characteristic/heritage.
•Execute a mentoring programme with key trade customers
•Identify and conduct tastings/education for target groups of consumers / opinion leaders.
•Working with the local sales and marketing teams, identify potential sales, collaborated IP/Brand or other engagement touchpoints, for further development.
•Build relationships with the outlet including customer and trade promotions, bar staff and internal staff education and brand visibility.
•Convert target consumers and influencers to the brand through tasting and brand education.
•Keep an on-going relationship with key flagship bars, outlets & whisky stores.
Show full description
•Represent the brand at key events.
•Support the local team in the business where possible, with brand visibility, education and communication.
2. Brand Management/Insight
•Support implementation, tracking and evaluation of planned promotional activity in the trade.
•Propose, present and trial new brand initiatives, either international best practice or locally-developed.
•Highlight and promote the brand activities to relevant media/press contacts.
•Present the brand to trade and lifestyle press when/where appropriate opportunities arise.
3. Social Networking
•Update with key events, brand activity and mentoring sessions and maintain and build relationships with key contacts.
Job Posting End Date:
Target Hire Date:
2025-11-17
Target End Date:
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At a glance
- Employment typeFull time
- Employer posted
- Added to ROLIVA
- Last checked