Blackbaud

Principal Growth Marketer

United States · Work style not stated · Full time

Apply on the employer’s site ↗See how well you match this job

You apply directly with the employer. ROLIVA does not submit applications from this page and is not the employer.

About the role

Description from the employer’s posting. Check the employer’s page for the current version.

EmployerBlackbaud
LocationUnited States
Work styleWork style not stated
Employment typeFull time
Employer posted4 Sep 2026

Principal Growth Marketer

Blackbaud is looking for a strategic and results-oriented Principal GrowthMarketer for the Nonprofit vertical.You willbe responsible fordesigning innovative programs that improve the experienceto acquirenew customers.You’lltakea holistic approach, thinking beyond traditional campaigns to uncover new opportunities for growth. Yourexpertisein analyzing market trends and customer insights will be critical as you develop and execute strategies to generate qualifiedpipelineand revenue while also building a seamless and intuitive user journey. This is a chance to have a real impact, shaping how nonprofits use technology to drive their missions forward.

Whatyou willdo:

Strategize, Plan, and Execute Growth Programs:Develop and execute strategic growth programs to generate qualifiedpipeline.You'lltranslate broad concepts into structured, measurable programs, using an integrated marketing approach that includes email, webinars, paid media, socialmedia AI driven channels.

Show full description

Innovate and Experiment:Innovate to find new levers for growth. Use a data-driven approach to continuously test, measure, andoptimizecampaigns for improved performance.You'llleveragetools likeAdobe AnalyticsandQlikto build hypotheses,validateyour tests, and scale what works.

Qualified Pipeline and Revenue Generation:You will have a primary focusofgenerating high-qualitypipeline.You'llestablishclear KPIs and reporting templates to track the success of programs against targetobjectives, providing regular updates to stakeholders on key metrics like lead quality, conversion rates, and pipeline generated/qualified.

Cross-Functional Collaboration:Work closely within apod-like structureacross product marketing,content marketing, marketing operations, and digital media teams for seamless, aligned execution.

Whatwe’relooking for:

7+ years of experiencein growth marketing or similar role, with a proventrack recordof creating and executing successful campaigns that deliver pipeline growth.

Demonstrated ability to drive salespipelineand revenue through effective marketing strategies.

Proven experienceoperatingin a cross-functional, pod-like team structure, successfully collaborating with various marketing, executive,salesand product stakeholders.

Obsessive about understanding customer psychologyand translating those insights into actionable strategies that move prospects through their buying funnel.

Deep analytical skillswith hands-onproficiencyin data analysis tools such asAdobe Analytics and Qlik, along with Excel, to interpret complex marketing, sales, and customer data.

Demonstrated success in designing and executing A/B and multivariate tests, driving measurable improvements within a sales cycle.

Results-oriented mindsetwith a strong understanding of ROI,excitedby aggressive goals, and the challenge of solving tough, previously unsolved problems related to accelerating the sales cycle across segments.

Proven abilityto work in a collaborative, matrixedenvironmentand influence others without formal authority.

Stay up to date on everything Blackbaud, follow us on Linkedin, Twitter, Instagram, Facebook and YouTube

Blackbaud powers social impact through purpose‑driven technology and responsible AI. Guided by our Intelligence for Good® vision, we’re building a culture where innovation, trust, and human expertise come together to help organizations make a greater difference in the world.

Blackbaud is proud to be an equal opportunity employer and is committed to maintaining a diverse and inclusive work environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, physical or mental disability, age, or veteran status or any other basis protected by federal, state, or local law.

The starting base pay is $101,900.00 to $132,800.00. Blackbaud may pay more or less based on employee qualifications, market value, Company finances, and other operational considerations.

Benefits Include:

Medical, dental, and vision insurance

Remote-flexible workforce

Wellness Programs

401(k) program with employer match

Flexible paid time off

Generous Parental Leave

Donations for Doers

Pet insurance, legal and identity protection

Tuition reimbursement program

See how well you match this job Apply on the employer’s site ↗

Check your resume against this job Free, no sign-up. Nothing you paste is stored.

Staying safe while you apply

Never pay to apply, interview or accept an offer. ROLIVA never asks you for payment to apply to a job.
Apply only through the official “Apply on the employer’s site” button, on the employer’s own site, and check that a recruiter’s email uses that employer’s own domain rather than a free email address.
Be cautious of an offer made with no real interview, or pressure to decide quickly or share financial details early.

Does something look wrong with this listing? Use “Report broken link” in the role details, or read ROLIVA’s full job-safety guidance ↗.

Preparing for this role with ROLIVA

Check the fit.
Compare the requirements with the experience you have confirmed, including gaps.
Prepare honestly.
Build interview stories and application drafts from your own evidence.
Keep track.
Save the role and record your own application status and follow-ups.

Create a free workspace or log in.