Robotics Events and Social Media Specialist

Reports to:

Regional Marketing Manager – Robotics, North America

Responsibilities and Objectives:

Trade Shows, Events & Customer Engagement

• Coordinate the planning and execution of industry trade shows, conferences, customer events, roadshows, open houses and regional marketing programs from kickoff through post-event follow-up.
• Build and manage event workback schedules, checklists, budgets, and deliverables to keep internal teams, vendors and partners aligned.
• Manage event logistics, including booth requirements, exhibitor services, vendor coordination, shipping, equipment and literature, registrations, sponsorship deliverables, promotional items and onsite support.
• Coordinate with sales, applications engineering and product teams to confirm demonstrations, staffing, speaking opportunities, customer meetings and event priorities.
• Support booth setup and teardown, onsite execution and issue resolution, while ensuring a professional and consistent brand experience.
• Develop pre-event promotion plans and coordinate invitations, attendee outreach, meeting scheduling and internal event communications.
• Lead post-event follow-up coordination, including lead organization, CRM handoff, sales follow-up tasks, and recap reporting.
• Track event budgets, invoices, purchase orders, lead results, meetings, and other performance indicators to help evaluate event effectiveness.
• Maintain event calendars, planning templates, vendor files, shipping records, and repeatable processes that improve execution across the program.
• Support internal sales meetings, training events, and business conferences as needed.

LinkedIn & Social Media

• Coordinate the North American LinkedIn content calendar for Stäubli Robotics, aligning posts with trade shows, product news, customer stories, industry topics and regional priorities.
• Draft and schedule clear, credible LinkedIn posts that reflect the voice of a technical B2B brand and resonate with manufacturers, engineers, system integrators and automation professionals.
• Capture and organize event-based content, including photos, short videos, booth highlights, demonstrations, employee perspectives, and customer engagement moments.
• Interview sales, engineering and product subject-matter experts and translate their insights into approachable social content.
• Coordinate reviews, approvals, revisions and publishing timelines with regional and global stakeholders.
• Monitor LinkedIn engagement and content performance, identify practical takeaways and recommend topics or formats to strengthen future content.
• Support employee advocacy by providing suggested copy and content that team members can share through their professional networks.
• Maintain an organized library of approved social assets, photography, video clips, and event content.

Marketing Coordination & Content Support

• Coordinate supporting materials for events and social campaigns, including presentations, videos, signage, invitations, handouts and customer-facing communications.
• Work with agencies, designers, photographers, videographers and other external partners to keep projects on brand, on schedule and within budget.
• Maintain accurate campaign and event records in CRM and related marketing systems.
• Assist with regional marketing budgets, purchase orders, project administration, and performance reporting.
• Contribute to broader North American marketing initiatives as priorities evolve.

Adheres to all safety, quality and environmental standards

Required Qualifications

• Bachelor's degree in Marketing, Communications, Business, Event Management or a related field, or equivalent relevant experience.
• 3 to 5 years of experience coordinating and executing trade shows, conferences, customer events or experiential marketing programs, preferably in a B2B environment.
• Demonstrated experience managing event logistics, vendors, timelines, budgets, and onsite execution.
• Hands-on experience creating or coordinating LinkedIn content for a company, business unit or professional brand.
• Strong project management and organizational skills, with careful attention to details and deadlines.
• Ability to create and edit graphics in programs such as Adobe Illustrator, Canva, or other graphic software.
• Basic photo and video capture or editing skills for social media and event recaps.
• Clear written and verbal communication skills and the confidence to work with sales, technical teams, vendors, and senior stakeholders.
• Ability to manage several events and content projects at different stages without losing visibility of key deliverables.
• Comfort working onsite at events, adapting to changing needs and solving practical problems quickly.
• Working knowledge of Microsoft Office, especially PowerPoint, Excel, Outlook and Teams.
• Valid passport, or ability to obtain one, and willingness to travel domestically and internationally up to 25%.

Preferred Qualifications

• Experience in robotics, industrial automation, manufacturing, engineering, or another technical B2B industry. Experience supporting large trade show booths, live product demonstrations or equipment-focused exhibits.
• Experience collaborating with global teams across multiple time zones.
• Experience with CRM, social scheduling, project management, or digital asset management platforms.
• Familiarity with marketing and sales platforms such as Aurea, Salesforce, HubSpot, Eloqua, Monday.com, Adobe Creative Suite, Adobe Experience Manager, SAP, and/or Showpad is beneficial but not required.

Physical Requirements:

• Periods of sitting at a desk and working on a computer.
• Ability to work extended hours when required during event setup, show days and teardown.
• Ability to lift, push, pull and carry objects up to 25 pounds at times.

Work schedule:

This position reports to the Regional Marketing Manager - Robotics and is located in Duncan, South Carolina, with a flexible hybrid schedule after completion of a 90-day training period. Domestic and international travel of up to 25% is required.

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Stäubli Corporation is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.