COKE

Senior Manager, Assets France

France · Work style not stated · Full time

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About the role

Description from the employer’s posting. Check the employer’s page for the current version.

EmployerCOKE
LocationFrance
Work styleWork style not stated
Employment typeFull time
Employer posted1 Oct 2026

Job Description Summary:

AtTheCoca‑ColaCompany, we believe in creating powerful connections between our brands and the people who love them. Our ambition is to ensure that every experience with our portfolio feels authentic, engaging, and culturally relevant. As a Senior Manager, Assets based in France, you will play a critical role in bringing this vision to life byleveragingpartnerships, sports and entertainment initiatives, andpassion‑pointprograms that resonate deeply with local consumers.

This role sits within our Integrated Marketing Experiences (IMX) team and focuses on creating memorable,consumer‑centricactivations across the French market. By understanding regional trends, cultural nuances, and evolving consumerbehaviors,you’llhelp translate global strategies into localized experiences that strengthen brand love and drive growth. Working collaboratively withcross‑functionalteams and key partners, you will help us innovate at the intersection of content, community, and commerce.

Show full description

If you bring a passion for building authentic brand experiences, a deep knowledge of the French market, and the ability to connect global vision with local relevance, this opportunity is for you.

WhatYou’llDo for Us

Activate locally relevant marketing assets, including sports, entertainment, and influencer partnerships, ensuring alignment with brand strategies and consumer interests.

Translate and adapt global or regional marketing assets for the French market, ensuring cultural, linguistic, andbehavioralresonance.

Manageday‑to‑dayrelationships with key local partners, agencies, and stakeholders to deliverhigh‑impactconsumer experiences.

Partner with internal teams across IMX, Creative, Media, and Franchise Operations to integrate live experiences and sponsorships into broader marketing plans.

Coordinate contractual and operational aspects of partnerships to ensure compliance, efficiency, and value delivery.

Oversee planning and execution ofon‑siteactivations at key events, ensuring seamless delivery and positive consumer engagement.

Monitor and report on asset performance,leveraginginsights and data to drive continuous improvement anddemonstratestrong return on investment.

Ensure all activations reflect brand standards and contribute to our overall growthobjectivesin France.

Requirements & Qualifications

Bachelor’s degree in Marketing, Business Administration, Communications, or equivalent practical experience.

Minimum 5 years of experience in sports marketing, event management, or entertainment partnerships within the French market.

Strong understanding of consumer engagement trends, cultural insights, andpassion‑pointmarketing in France.

Demonstrated experience managing budgets and measuring ROI in sponsorship or experiential programs.

Digital and social media fluency, with exposure to influencer partnership activation and data-driven decision-making.

AI awareness and openness toleveragingemerging technologies in marketing solutions.

Excellent relationship management, negotiation, and project coordination skills.

Professionalproficiencyin French and English, with superior written and verbal communication abilities.

WhatWe’llDo for You

Provide opportunities to deliver unique consumer experiences that strengthenCoca‑Colabrands in one of our most dynamic markets.

Enable collaboration with global and regional marketing teams to bring breakthrough ideas to life locally.

Offer access to advanced tools, insights, and capability-building programs to accelerate your marketingexpertise.

Support your growth as part of an innovative,purpose‑drivenorganization committed to developing diverse talent.

Skills:

Location(s):

France

City/Cities:

Issy Les Moulineaux

Travel Required:

00% - 25%

Relocation Provided:

Job Posting End Date:

October 15, 2026

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

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