Senior Marketing Specialist for Wire & Cable and Construction

Responsibilities

• Drive Go-to-Market Execution: Partner with Strategic Marketing Managers to translate growth strategies into actionable market plans, ensuring effective execution across target segments, applications, and channels.

• Identify & Prioritize Growth Opportunities: Lead market scouting, assessment, and opportunity evaluation efforts to identify high-potential applications, quantify market attractiveness, and build a robust commercialization pipeline.

• Manage Opportunity Pipeline: Generate demand, support lead creation, track opportunity progression, and collaborate with commercial teams to improve conversion rates and accelerate growth.

• Accelerate Innovation Commercialization: Partner with Marketing, Product, and technical teams to prioritize, develop, and commercialize portfolio innovations that address attractive market opportunities and customer needs.

• Develop Market & Competitive Insights: Build deep understanding of market dynamics, customer needs, competitive positioning, pricing structures, and value chains to identify growth levers and support margin expansion.

• Create Compelling Value Propositions: Quantify customer value and develop differentiated positioning strategies that strengthen competitive advantage and drive business growth.

• Lead Marketing Communications: Develop and execute integrated marketing communication strategies that enhance brand visibility, customer engagement, and demand generation.

• Enable Commercial Success: Ensure effective sales enablement tools, customer-facing content, and channel support programs are in place to maximize market penetration and business growth.

• Leverage Market Intelligence & Digital Tools: Utilize market intelligence platforms, analytics, AI, and automation tools to improve decision-making, identify emerging opportunities, and enhance marketing effectiveness.

RequiredQualifications

• A minimum of a bachelor’s degree or relevant military degree equivalence at or above a U.S. E5 or Canadian Petty Officer 2nd Class or Sergeant ranking.

• A minimum of 3 years of relevant marketing experience.

• A minimum requirement for these U.S. based positions is the ability to work legally in the United States.  No visa sponsorship/support is available, including for any type of U.S. permanent residency (green card) process.

Preferred Qualifications

• 5+ years of relevant working experience.

• Experience in the Wire & Cable and/or Construction markets, preferably with specialty plastics, advanced materials, or polymer-based solutions.

• Digital, data, and AI‑enabled marketing leadership.

Skills

• Market Research:  Ability to gather and evaluate customer, competitor, and industry information to identify market trends, opportunities, and business insights.

• Market Analysis:  Ability to assess market conditions, customer needs, competitive landscapes, and performance data to support strategic decision-making and growth initiatives.

• Cross Functional Team Leadership:  Ability to lead and influence diverse teams across functions, fostering collaboration, accountability, and alignment to achieve business goals.

• Innovation Management:  Ability to identify, evaluate, and implement new ideas, products, processes, or technologies that drive business growth and competitive advantage.

• Value Propositions: Ability to develop and communicate compelling customer value propositions that clearly articulate product benefits, differentiation, and business impact.

Additional Notes

• Relocation assistance is not available for this position.

• This position may require travel based on business needs. Travel frequency and duration may vary and specific expectations will be discussed as business requirements evolve.

Benefits – What Dow offers you

We invest in you.

Dow invests in total rewards programs to help you manage all aspects of you: your pay, your health, your life, your future, and your career. You bring your background, talent, and perspective to work every day. Dow rewards that commitment by investing in your total wellbeing.

Here are just a few highlights of what you would be offered as a Dow employee:

• Equitable and market-competitive base pay and bonus opportunity across our global markets, along with locally relevant incentives.
• Benefits and programs to support your physical, mental, financial, and social well-being, to help you get the care you need...when you need it.
• Competitive retirement program that may include company-provided benefits, savings opportunities, financial planning, and educational resources to help you achieve your long term financial-goals.

• Employee stock purchase programs (availability varies depending on location).

• Student Debt Retirement Savings Match Program (U.S. only).

• Dow will take the value of monthly student debt payments and apply them as if they are contributions to the Employees’ Savings Plan (401(k)), helping employees reach the Company match.

• Robust medical and life insurance packages that offer a variety of coverage options to meet your individual needs. Travel insurance is also available in certain countries/locations.
• Opportunities to learn and grow through training and mentoring, work experiences, community involvement and team building.
• Workplace culture empowering role-based flexibility to maximize personal productivity and balance personal needs.
• Competitive yearly vacation allowance.
• Paid time off for new parents (birthing and non-birthing, including adoptive and foster parents).
• Paid time off to care for family members who are sick or injured.
• Paid time off to support volunteering and Employee Resource Group’s (ERG) participation.
• Wellbeing Portal for all Dow employees, our one-stop shop to promote wellbeing, empowering employees to take ownership of their entire wellbeing journey.
• On-site fitness facilities to help stay healthy and active (availability varies depending on location).
• Employee discounts for online shopping, cinema tickets, gym memberships and more.
• Additionally, some of our locations might offer:

• Transportation allowance (availability varies depending on location)
• Meal subsidiaries/vouchers (availability varies depending on location)
• Carbon-neutral transportation incentives e.g. bike to work (availability varies depending on location)

Join our team, we can make a difference together.

About Dow
Dow (NYSE: DOW) is one of the world’s leading materials science companies, serving customers in high-growth markets such as packaging, infrastructure, mobility and consumer applications. Our global breadth, asset integration and scale, focused innovation, leading business positions and commitment to sustainability enable us to achieve profitable growth and help deliver a sustainable future. We operate manufacturing sites in 30 countries and employ approximately 36,000 people. Dow delivered sales of approximately $43 billion in 2024. References to Dow or the Company mean Dow Inc. and its subsidiaries. ​​​​Learn more about us and our ambition to be the most innovative, customer-centric, inclusive and sustainable materials science company in the world by visitingwww.dow.com.

As part of our dedication to inclusion, Dow is committed to equal opportunities in employment. We encourage every employee to bring their whole self to work each day to not only deliver more value, but also have a more fulfilling career. Further information regarding Dow's equal opportunities is available on www.dow.com.

Dow is an Equal Employment Opportunity employer and is committed to providing opportunities without regard for race, color, religion, sex, including pregnancy, sexual orientation, or gender identity, national origin, age, disability and genetic information, including family medical history. We are also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, you may call us at 1-833-My Dow HR (833-693-6947) and select option 8.