Senior Product Marketing Manager (m/f), Copenhagen, Denmark (Hybrid)

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At RIB,we'reinvesting in Product Marketing as a strategic growth driver and building a global function that will help shape how our products are positioned, launched, and adopted worldwide.

As our Senior Product Marketing Manager,you'llplay a pivotal role in this journey. Working closely with the Director of Global Product Marketing,you'llhelp turn strategy into action by driving go-to-market excellence, developing compelling product narratives, and enabling our commercial teams to succeed.

This is an opportunity to join at a formative stage, influence how Product Marketingoperatesacross the business, and make a visible impact on product adoption, customer engagement, and revenue growth.

We'relooking for someone who combines strategic thinking with a hands-on mindset. Someone who enjoys building frameworks, partnering across functions, and bringing clarity to complex products and markets.

Key responsibilities

Lead end-to-end go-to-market initiatives for newand existingproducts, features, and releases, ensuring successful launches and measurable business impact.

Develop clear and compellingvalue propositions, product positioning,and messaging that resonate with customers and differentiate RIB in the market.

Ensure that these messages are reflective to the voice of the customer, measure their success and steer as that voiceadapts and evolves to the maturing industry.

Build and deliver sales and partner enablement programs, including content, tools, training, and playbooks that support commercial success.

Establish scalable launch and release-readiness processes that enable consistent execution across Product, Marketing, Sales, and Customer Success teams.

Partner closely with Product Management to translate market opportunities, customer needs, and product innovations into effective go-to-market strategies.

Gather andleveragecustomer, market, and competitive insights to inform positioning, messaging, and strategic decision-making.

Foster strong cross-functional collaboration and alignment across global teams, ensuring clear communication and shared accountability.

Define and track key performance indicators to measure the effectiveness of launches, messaging, and enablement activities.

Contribute to the development of Product Marketing best practices, helping to shape a high-performing global function.

Serve as a trusted advisor to stakeholders across Product, Sales, Marketing, and Leadership whilemaintaininga hands-on, execution-focused approach.

Essential requirements

7+ years of Product Marketing experience within a B2B SaaS or enterprise software environment.

A proventrack recordof bringing products, platforms, or significant releases to market from strategy through execution.

Experience developing sales enablement programs that have contributed to improved win rates, pipeline progression, customer adoption, or revenue growth.

Strong experience building go-to-market frameworks, launch methodologies, and cross-functional processes.

Expertisein product positioning, messaging, storytelling, and value proposition development.

Excellent communication and presentation skills, with the ability to simplify complex concepts and influence diverse audiences.

Demonstrated success partnering with senior stakeholders across Product, Sales, Marketing, Finance, and Executive Leadership.

Comfortable working in a dynamic, fast-moving environment with a high degree of ownership and autonomy. ​

Advantageous

Experience in Construction Technology (ConTech), Architecture, Engineering & Construction (AEC),PropTech, Infrastructure Technology, or related industries.

Experience supporting global go-to-market programs across multiple regions and markets with varying nuances.

Understanding ofSaaS buying cycles and partner ecosystems includingland & expandgo to marketstrategyto create abottom upapproach as well as top down (enterprise)

Experience marketing software solutions related to construction management, project controls, ERP, BIM, digital construction, cost management, or capital project delivery

Motivated by our values & vision, we are driving the digital transformation of our customers - for a more digital, efficient and sustainable engineering and construction industry. “Building Better Together” is more than just a slogan for us. Because alongside our customers, you are the priority. Enabling you to fully develop your passion for your tasks, we support you with:

A structured start: individual onboarding, organized networking

Goodies like: attractive compensation package based on qualifications including pension scheme and health insurance, Company Share Ownership Program (WESOP), Voluntary benefits/ amenities such as lunch buffets, snacks, company breakfasts, ... After Work Activities (e.g. Wine tastings, yearly Events,…) or challenging your colleagues in table football; unfortunately, we can’t guarantee, that you will win ;)

A modern working model: trust-based working hours, flexible working hours, possibility of hybrid working - so you have time to pick up your kids, get a new hairstyle, do bench press or whatever you like to do

Career development/ prospects: Team or role-based development/ training, individual development/ training, national and international career prospects within the RIB Group or Schneider Electric

RIB may require all successful applicants to undergo and pass a comprehensive background check before they start employment. Background checks will be conducted in accordance with local laws and may, subject to those laws, include proof of educational attainment, employment history verification, proof of work authorization, criminal records, identity verification, credit check. Certain positions dealing with sensitive and/or third party personal data may involve additional background check criteria.

RIB is an Equal Opportunity Employer. We are committed to being an exemplary employer with an inclusive culture, developing a workplace environment where all our employees are treated with dignity and respect. We value diversity and the expertise that people from different backgrounds bring to our business.

Come and join RIB to create the transformative technology that enables our customers to build a better world.