PUMA

Senior Sports Marketing Manager

United States · Work style not stated · Full time

Apply on the employer’s site ↗See how well you match this job

You apply directly with the employer. ROLIVA does not submit applications from this page and is not the employer.

About the role

Description from the employer’s posting. Check the employer’s page for the current version.

  • EmployerPUMA
  • LocationUnited States
  • Work styleWork style not stated
  • Employment typeFull time
  • Employer posted

SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and to let our individual talent and experience shine. Applying for a job at PUMA is easy.

Simply click APPLY ONLINE and follow the steps to upload your application.

YOUR MISSION

As the Senior Manager Sports Marketing Basketball, you will lead the strategy and execution of key athlete partnerships, ensuring athletes are amplifying brand and product priorities authentically for the global basketball business unit. This role will deliver a best-in-class brand experience to cultivate high-value partnerships that drive revenue, customer acquisition, and brand awareness.

Strategic Leadership

Build and maintain a comprehensive activation plans for athlete partners for ongoing engagement around milestones, key brand moments, global events, product launches and seasonal priorities.

Show full description

Resolve conflicts and troubleshoot issues quickly, maintaining strong partnersatisfaction andretention.

Proactively manage up by keeping leadership informed of partnership plans and requests, aligning expectations, potential risks and providing timely updates on key initiatives.

Cross-Functional Collaboration

Strong strategic acumen and the ability to connect partnerships to the broader business strategy.

Collaborate with Product, Global Marketing Teams, Global Business Units, Regional Account Marketing Teams, Creative Channels and Communications to operationalize and scale partner initiatives.

Work with integrated marketing channels to formulate the consumer journey, media plan, retail strategy and social rollout for signature collections and player capsules to internal and external stakeholders.

Formulate detailed recaps with internal channels to communicate campaign wins and growth opportunites in connection to signature franchises, key initiatives and events.

Partnership Management

Led the day-to-day partnership management with PUMA Basketball athletes. This includes but is not limited to:

Ensure athletes have a constant flow of the right product. This includes both on court and off court product.

Work with each athlete to understand their performance basketball product needs as well as their off the court style preferences.

Build and maintain relationships with talent management representatives and industry contacts.

Handle assigned athletes’ servicing needs such as invoice processing, securing product, contractual budget planning, travel bookings, etc.

Organize athlete product meetings virtual and in-market for footwear and apparel development connected to signature collections and player capsules, owning environment, agenda and hosipitality at a word-class level.

Coordinate and attend brand photoshoots and appearances with assigned athletes to manage ambassador requests at brand initiatives.

Ensure that PUMA is fulfilling our contractual obligations to each athlete.

Work with the athletes to identify and support their charitable initiatives

Ensure athletes are posting on engaging with the brand on social media in a natural and authentic way.

YOUR TALENT

Bachelor’s Degree in relevant field of study

5+ experience in sports marketing, athlete servicing, partnerships, etc. in high-growth or global brand environments

Strong organizational, problem solving, time management skills.

Proven ability to manage multiple projects effectively and with desired end results is important

Proven leadership experience with cross-functional teams.

Ability to work collaboratively with multiple stakeholders

Exceptional written and verbal communication skills; strong executive presence and stakeholder management experience with athletes, agents, and senior leaders

Extensive knowledge on the basketball community—from grassroots to professional

Passionate about sport and sport culture

Domestic & International Travel - 40%

The hiring range base pay for this position is $74,500 - 101,120 + Bonus + Benefits

(Benefit Summary Corporate) ​

Pay may vary depending on job-related knowledge, skills, and experience.

PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex,

gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at

PUMA and we do not tolerate any form of harassment or discrimination.

At PUMA, every application is reviewed by real people who are committed to fairness, transparency, and equal

opportunity - no matter your background, identity, or experience.To ensure our process stays true to these values, no automated systems or AI tools are used to make hiring decisions. Every decision is made by real people -with real judgment and accountability. We may use functions supported by Artificial Intelligence (AI) to carry out isolated organizational steps, such as scheduling interviews. These functions have no influence on decisions in the application process. We believe in creating spaces where everyone is welcome, celebrated, and empowered to contribute authentically. Because at PUMA, whoever wants to play, can play.

PUMA is a global sports brand creating footwear, apparel, and accessories that inspire athletes and everyday movers. The PUMA Group owns PUMA, Cobra Golf, and stichd, operates in 120+ countries, and has around 22,000

employees worldwide.

PUMA is an Equal Employment Opportunity (EEO) employer. It is the policy of PUMA to prohibit discrimination and harassment of any type and to afford equal employment opportunities to all persons without regard to race, color, religion, sex, national origin, age, gender, physical or mental disability, veteran-status, or any other characteristic protected by applicable federal, state or local law.For additional information, please contact: us-hrrecruiter@puma.com

Staying safe while you apply

  • Never pay to apply, interview or accept an offer. ROLIVA never asks you for payment to apply to a job.
  • Apply only through the official “Apply on the employer’s site” button, on the employer’s own site, and check that a recruiter’s email uses that employer’s own domain rather than a free email address.
  • Be cautious of an offer made with no real interview, or pressure to decide quickly or share financial details early.

Does something look wrong with this listing? Use “Report broken link” in the role details, or read ROLIVA’s full job-safety guidance ↗.

Preparing for this role with ROLIVA

  • Check the fit.

    Compare the requirements with the experience you have confirmed, including gaps.

  • Prepare honestly.

    Build interview stories and application drafts from your own evidence.

  • Keep track.

    Save the role and record your own application status and follow-ups.

Create a free workspace or log in.

Marketing manager jobs in United States

ROLIVA currently lists 284 open roles like this in United States.

Employers hiring for this

  • Veeva15 open roles
  • Amgen6 open roles
  • Databricks5 open roles
  • Socure5 open roles
  • Vanguard5 open roles

Top skills asked for

Listings whose description mentions each term. A mention is not a requirement.

Advertised salary for this role here

These are advertised ranges, not what people are paid.

  • USD a year, after annualising90,100–300,000 (29 listings, 19 employers)

At a glance

  • Employment typeFull time
  • SenioritySenior
  • Employer posted
  • Added to ROLIVA
  • Last checked

Skills in this posting

Skills ROLIVA found in the employer’s own description above. A mention is not a requirement.

Stakeholder management

Explore similar roles

Similar jobs