Senior Trade Marketing Manager

About the role

The Senior Trade Marketing Manager – This person plays a critical role in driving commercial success for Haleon’s portfolio, with a key focus on total category performance. Sitting within the Commercial excellence function, this role partners closely with Sales, Brand Marketing, and cross-functional teams to translate brand strategy into impactful in-market execution across all channels.

Reporting to Commercial Excellence, the role is responsible for shaping the trade strategy, leading execution of the commercial calendar, and ensuring strong return on investment across all below-the-line activities.

Role Responsibilities:

• Lead development and execution of the 1 year Trade strategy and adopt innovation into plan as a key growth driver
• Own and lead team members to deliver annual commercial and promotional calendar across channels, aligning with brand and sales priorities
• Drive category growth through effective shopper marketing, in-store excellence, omnichannel activation, and customer-specific programs
• Manage trade investments and budgets, ensuring optimal ROI and alignment with business objectives
• Partner closely with Sales, Marketing, Supply Chain, Finance and RA to ensure seamless execution
• Ensure compliance with regulatory requirements and internal processes across all trade and promotional activities
• Monitor and evaluate campaign performance, levering data and insights to continuously optimise execution
• Participate priority customers JBP to define coming year customer plan.

Basic Qualifications:

• Proven experience in Trade Marketing and/or Sales within FMCG, with strong exposure to channel execution and customer engagement
• Demonstrated ability to manage commercial calendars, promotions, and trade investments with clear ROI accountability
• Strong understanding of category management, shopper behavior, and in-store execution strategies
• Experience working in cross-functional teams and managing multiple stakeholders in a matrix environment
• Solid analytical capability with experience translating data into actionable insights

Preferred Qualifications:

• Strong communication and stakeholder management skills, with the ability to influence without direct authority.
• Highly organised with the ability to manage multiple priorities in a fast-paced environment.
• Commercially driven mindset with a proactive and solution-oriented approach.
• Experience in Modern or EC channels is an added advantage.
• Agile and resilient, with the ability to navigate ambiguity and drive results under pressure
• Has experience of a people manager

Job Posting End Date

2026-10-22

Equal Opportunities

Haleon are committed to mobilising our purpose in a way that represents the diverse consumers and communities who rely on our brands every day. It guides us in creating an inclusive culture, where different backgrounds and views are valued and respected – all in support of understanding and best serving the needs of our consumers and unleashing the full potential of our people. It’s important to us that Haleon is a place where all our employees feel they truly belong.

During the application process, we may ask you to share some personal information, which is entirely voluntary. This information ensures we meet certain regulatory and reporting obligations and supports the development, refinement, and execution of our inclusion and belonging programmes that are open to all Haleon employees.

The personal information you provide will be kept confidential, used only for legitimate business purposes, and will never be used in making any employment decisions, including hiring decisions.

Adjustment or Accommodations Request

If you require a reasonable adjustment or accommodation or other assistance to apply for a job at Haleon at any stage of the application process, please let your recruiter know by providing them with a description of specific adjustments you are requesting. We’ll provide all reasonable adjustments to support you throughout the recruitment process and treat all information you provide us in confidence.

Note to candidates

The Haleon recruitment team will contact you using a Haleon email account (@haleon.com). If you are not sure whether the email you received is from Haleon, please get in touch.