dentsu
Sr. Business Analyst / Manager / Group Head - Ecomm Marketplaces
India · Work style not stated · Full time
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About the role
Description from the employer’s posting. Check the employer’s page for the current version.
- Employerdentsu
- LocationIndia
- Work styleWork style not stated
- Employment typeFull time
- Employer posted
The purpose of this role is to implement and execute ECommerce campaigns, in line with the agreed strategy, to maintain, develop and exceed client performance targets.
Job Description:
Be responsible for driving client KPIs on different marketplaces including Amazon, Flipkart, QCommerce, Pharmacy, Beauty and Fashion by working with an ad operations team
Be responsible for driving organizational KPIs, SLAs towards ensuring on-time & high-quality delivery of work by the team
Understand client goals, give strategic direction and refine campaign plans before they go to client
Finalise advertising plans with client input – mutual alignment of plans with the client based on key objectives and KPIs to be achieved
Provide recommendations and guide AdOps team in execution of strategies for Campaign Structuring, Targeting, Creatives, Betas and other facets of advertising in accordance with client goals for Marketplaces.
Show full description
Drive use of automation and tech for reporting with the AdOps team
Build, watch and maintain the digital advertising budget and track success metrics
Oversee all regular (and ad hoc) analysis of digital activity required to be sent to the client
Oversee quality and depth of insights being provided by the AdOps team
Understanding client brief holistically to identify gaps/opportunities for scaling client revenue, or building efficiencies on current campaigns
Responsible for managing a client portfolio of 4-6 accounts
Review performance being delivered on all client accounts through regular scrums with the team
Understand and stay current on industry trends, competitive landscape as relevant to assigned clients
Be accountable for showcasing business growth during Monthly, Quarterly, Half Yearly and Annual Business Review meetings with the client
Be responsible for Team Growth and planning personal development programs for subordinates.
Take PDPs of team members
Be accountable for Quality and timely deliverables for clients’ requests by the AdOps team
Work with Business Teams to drive New Business pitches including preparation and presentation of audits, planning and strategic recommendations
You'd fit right in, if you:
Are any Graduate/MBA with 2+ years of experience years of relevant work experience in managing and running Amazon Ads through self-serve platforms
Additionally have experience of running self-serve campaigns and / or display campaigns on other marketplace platforms
Have hands on experience of using tools like Helium 10, Amazon Pi, Amazon Drona. Experience of using other marketplace tools will be beneficial, but not necessary.
Have 1+ years of people management experience.
Have experience in managing the advertising spends for multiple client accounts at the same time
Have strong project management skills including demonstrated ability to think end-to-end, and manage long-term projects
Have excellent problem-solving and analytical skills
Have excellent communication and interpersonal skills, with the ability to be personable yet persistent
Have an appetite for Risk and should be a strong decision-maker.
Location:
India - Maharashtra- Pune - Baner - Amar Madhuban Tech Park
Brand:
Sokrati
Time Type:
Full time
Contract Type:
Permanent
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