Sr. Manager, Product Marketing (Dacor Luxury Appliances)

Role and Responsibilities

• Defines and drives the execution of the product marketing plan for Dacor Luxury Appliances segment to meet the P&L goals and KPIs
• P&L Ownership: Leverages the financial target planning (TP) process to set and monitor monthly customer sales targets, to allocate promotional spending, and to monitor and drive inventory forecast accuracy
• Product Lifecycle Planning and Execution: Drives product launch planning and go-to-market implementation for a strategic product line-up, including supply chain alignment, marketing plans, promotional bundling, assortment planning, and merchandising
• Manages marketing activities and promotion investments across the lifecycle of individual products or categories to drive sales and profitability (e.g., market analysis, planning / pricing, product launch, inventory management, product retirement)
• Actively works with Samsung HQ to identify in advance the new model capabilities and release dates that will ensure the timely development of promotional material and inventory clearance strategies
• Collaborates with demand generation team to create Above-the-Line (ATL), Below-the-Line (BTL), and advertising materials, online assets, collateral, and training
• Sales Forecast Optimization: Closely monitors and analyzes category market performance, sales feedback, and reseller inventory (sell-in / sell-out ratio) to resolve business challenges.
• Inventory Management: Collaborates with product supply to effectively manage inventory to optimize sales, while minimizing on-hand quantities
• Collaborates with sales teams and customers to develop key customer-specific sell-in and sell-through strategies, programs and pricing, requiring pitch presentations to retailers and buying groups.
• Transitions from a support to a decision-making and people-management role as a surrogate Director when necessary

Works with senior leadership and maintains a consistent relationship with Korean Business Managers

Skills and Qualifications

Necessary Skills / Attributes:

• Bachelor’s degree (B.A. or B.S.). MBA Preferred
• 10-12 years of experience in brand and/or product management, with P&L ownership experience
• Experience in appliances, luxury appliances, luxury plumbing and building products, luxury kitchen market and related industry preferred
• Considers the dealers, trade partners and end-users when designing product and go-to-market strategies, by consistently applying consumer learnings when making decisions.
• Capability to articulate ideas clearly and concisely in a variety of settings, adjusting the message to match the audience level and size
• Strong analytical capability, with the ability to estimate promotional sales lifts, sales forecasts, and sales opportunities for new product launches.
• Experience managing retail market across multiple channels
• Strong team player that can build and thrive in a cross-functional environment, with prove ability to build positive relationships with Sales and other internal teams. Ability to communicate effectively with all levels of employee and management – internally and externally.
• Experience in creating, and comfortable with presenting, compelling presentations to Dacor, Samsung and customer’s executives
• Advanced experience with Microsoft Excel and PowerPoint

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